Manager, Growth Content Writer, Hong Kong

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

As a Growth Content Manager at Airwallex, you’ll be responsible for creating and editing high-quality content that builds brand authority, drives awareness and education around our products, and ultimately boosts organic traffic and conversions. Your primary focus will be leading content production to fuel SEO growth – ensuring everything you produce is optimised for search, aligned with our brand voice, and genuinely engaging for our audiences.

You’ll collaborate closely with the SEO team and cross-functional stakeholders to identify topics, trends, and opportunities that support our business goals. This role requires strong project management and writing skills, a solid understanding of SEO best practices, and the ability to work both independently and collaboratively.

We’re looking for someone who can think strategically and creatively – balancing SEO performance with broader brand storytelling. If you’re a proactive, detail-oriented content marketer with a passion for impactful writing, this could be the perfect opportunity for you.

The role is based in Hong Kong.

Responsibilities:

• Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets

• Create and edit high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach

• Collaborate with cross-functional teams – including design, product marketing, and regional marketers – to ensure content consistency and impact

• Manage the editorial calendar and oversee content production timelines

• Work with a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions

• Provide editorial feedback and guidance to junior writers and external contributors as needed

• Fact-check all content and ensure accuracy, consistency, correct grammar, and alignment with editorial standards and brand guidelines

• Support the publishing and formatting of content within our Content Management System (CMS)

• Leverage AI tools effectively to enhance content creation and efficiency

• Establish and optimise workflows for content planning, development, and approval

• Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations)

• Partner closely with the SEO team to grow blog traffic in line with quarterly goals

• Ensure all content aligns with the Airwallex brand voice, tone, and editorial style

• Track and report on content performance to measure impact and guide future strategy

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• Minimum of 5 years’ experience in SEO content management, with a strong track record of driving organic growth

• Native fluency in both written and spoken Traditional Chinese and English for the Hong Kong audience

• Exceptional writing, editing, and grammar skills, with a keen eye for detail

• Experience in B2B content marketing, preferably within the finance or fintech sector, with a strong portfolio showcasing your work

• Deep understanding of the Hong Kong market and cultural nuances to ensure content messages resonate with the local audience

• Hands-on experience using content management systems (CMS) to publish and manage digital content

• Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics

• Deep expertise in SEO content best practices, including Google’s E-E-A-T guidelines

• Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders

• Strong interpersonal and communication skills, with the ability to collaborate effectively across teams

• Adaptable and growth-minded, with a bias for action and comfort operating in a fast-paced, high-growth startup environment

• Ability to navigate ambiguity, take initiative, and drive projects forward independently

• Bachelor’s degree

Preferred qualifications:

• Experience within the finance or fintech sector

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.