We're seeking a strategic social content expert with deep YouTube expertise to transform and elevate Ring's digital presence across platforms. This role will be instrumental in reimagining our YouTube strategy, transitioning it from a content repository into a dynamic, engaging channel that builds community and drives brand love. The ideal candidate will bring fresh energy and innovative thinking to set the vision for Ring's YouTube presence, creating compelling narratives that resonate with our audience while driving meaningful engagement and growth.
This position requires someone who can carve out new paths and take the lead in creating cohesive social media narratives while spearheading our YouTube growth and engagement initiatives. We're looking for a builder - someone who is excited by the challenge of developing and scaling something new, who can see the potential in our YouTube channel, can see the bigger picture and has the expertise to bring it to fruition. The right candidate will bring both strategic vision and hands-on leadership, working collaboratively across social, creative, influencer, production, CS, PR, and legal teams to create content that not only engages our current audience but attracts new viewers to our brand story. You'll be empowered to experiment, innovate, and establish Ring as a leading voice in our space through compelling YouTube content.
Key job responsibilities
YouTube Leadership:
* Own YouTube channel strategy, including building a robust YouTube Content Program to support marketing goals
* Lead the development and execution of bespoke series and channel-specific content across brand initiatives, including development of long & short form content
* Oversee YouTube content calendar, copy & content optimization
* Work with social creative team, influencer marketing team, video producers, editors, and graphic designers on UGC and new content narratives
* Implement SEO best practices to increase content discoverability
Social Media Strategy:
* Develop integrated social media strategies across platforms (Instagram, TikTok, X/Twitter, LinkedIn) that align with and amplify YouTube content
* Create cross-platform content frameworks that maximize reach and engagement
* Identify opportunities for social media trend integration and platform-specific innovations
Content & Team Leadership:
* Guide social creative team in developing platform-specific content that maintains brand consistency
* Collaborate with video producers, editors, and graphic designers to create optimized content for all platforms
* Lead creative briefs for creators, influencers, and strategic partners
* Lead content testing and optimization across platforms
Analytics & Performance:
* Drive data-informed decision making across social platforms
* Lead performance tracking, reporting, and analysis across all social channels
* Identify trends and opportunities for growth across platforms - 7+ years of social media experience with 5+ years focused on YouTube strategy
- Proven success in multi-platform social content strategy and community growth, especially on YouTube
- Excellent communication skills for internal and consumer-facing content
- Deep understanding of social media platforms, algorithms, trends and best practices
- Strong analytical skills with experience in cross-platform content optimization
- Excellence in team leadership and stakeholder management
- Proven content creation and storytelling experience- Experience managing major brand social media presence
- Experience with content creators and influencer marketing
- Background in video production and editing
- Understanding of paid social media strategies
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
