Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at any time and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.
The Prime Video marketing team is looking for an innovative and performance-oriented Senior Marketing Manager to help grow our business. The role will focus on delivering creative marketing campaigns for our UK Original TV shows, with the possibility of this extending to other EU show launches.
Responsibilities include:
- Campaign execution and planning from title conception to launch
- Creative development and delivery of marketing assets across Amazon owned platforms as well as ATL paid media channels
- Point of Contact for show specific marketing partnerships and integration beyond the core business of Prime Video
- Work with external partners (e.g. Creative agencies, Production partners, Talents) to help build and develop creative for UK Original Shows.
- Work closely with internal partners and stakeholders (e.g. social, PR, finance, production) to deliver strong campaigns that delight our consumers.
- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines
- Overall stakeholder management - document and present strategies and provide periodic updates to internal and external audiences
- Post campaign analysis and reporting
Key job responsibilities
Responsibilities include:
Campaign execution and planning from title conception to launch
Creative development and delivery of marketing assets across Amazon owned platforms as well as ATL paid media channels
Point of Contact for show specific marketing partnerships and integration beyond the core business of Prime Video
Work with external partners (e.g. Creative agencies, Production partners, Talents) to help build and develop creative for UK Original Shows.
Work closely with internal partners and stakeholders (e.g. social, PR, finance, production) to deliver strong campaigns that delight our consumers.
Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines
Overall stakeholder management - document and present strategies and provide periodic updates to internal and external audiences
Post campaign analysis and reporting- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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