Senior Product Marketing Manager

Who you are

You have a strong communications background and experience in product marketing, ideally with a focus on technology or engineering products. You understand how to drive market adoption and have a knack for creating attention-grabbing copy that resonates with customers. Your ability to analyze market trends and competition will help you position products effectively in the market. You thrive in collaborative environments and enjoy working closely with product management, design, and engineering teams to ensure successful product launches. You are detail-oriented and can manage multiple projects simultaneously in a fast-paced setting. You are passionate about innovation and eager to contribute to the future of fabrication.

Desirable

Experience in 3D printing or related technologies is a plus, as is familiarity with go-to-market strategies and sales enablement. A background in analytics will help you understand market dynamics and customer needs better. You are comfortable with content creation and can leverage various channels to communicate product value.

What you'll do

As a Senior Product Marketing Manager at Formlabs, you will be responsible for driving the market adoption of our 3D printers and related accessories. You will manage the overall go-to-market strategy, which includes developing core messaging and positioning for our products. You will collaborate with product management to understand product features and benefits, ensuring that our marketing efforts align with product capabilities. You will lead new product launches, working closely with sales and marketing teams to create effective sales enablement materials. Your role will also involve content creation, where you will develop engaging materials that highlight the value of our products to potential customers. You will analyze market trends and competition to inform your strategies and ensure that Formlabs remains a leader in the 3D printing industry. You will be expected to work in a fast-paced environment, launching new materials and hardware announcements regularly, and your contributions will directly impact the company's growth and success.

What we offer

At Formlabs, we offer a competitive salary range of $110,000—$135,000 USD, along with equity in the form of RSUs. You will be part of a team that is dedicated to innovation and excellence in 3D printing technology. We provide a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work with industry leaders and help shape the future of fabrication. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.