Transforming lending with blockchain technology
Figure, headquartered in Chinatown, San Francisco, CA, is a fintech company revolutionizing lending through blockchain technology. With $418 million in funding and a focus on products like mortgages, personal loans, and blockchain-based private credit, Figure serves a growing customer base. The comp...
Figure offers stock options, a continuing education stipend, paid parental leave, flexible paid time off, and health insurance. Employees also enjoy t...
Figure is committed to disrupting traditional lending practices with its Provenance blockchain platform, which enhances security and efficiency. The c...
Figure • Remote
Figure is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their crypto products. You'll translate complex blockchain concepts into compelling narratives for diverse audiences. This role requires expertise in product marketing and a strong understanding of blockchain technology.
You have a strong background in product marketing, ideally with experience in the fintech or blockchain sectors. You excel at translating complex concepts into clear, compelling narratives that resonate with both traditional finance and crypto-native audiences. Your ability to shape messaging and positioning will be crucial in driving adoption of innovative products. You are comfortable working in a fast-paced environment and can influence roadmap decisions through data-driven insights. You understand the nuances of go-to-market strategies and are skilled at crafting foundational product storytelling that engages customers and stakeholders alike. You are a collaborative team player who enjoys working closely with cross-functional teams, including product management and engineering, to ensure successful product launches.
In this role, you will lead the messaging and positioning for Figure's crypto products, ensuring that our offerings are clearly communicated to the market. You will develop and execute go-to-market strategies that drive product adoption and engagement. Your responsibilities will include conducting market research to understand customer needs and preferences, as well as analyzing competitive landscapes to inform product positioning. You will collaborate with product management to influence product roadmaps based on market insights and customer feedback. Additionally, you will create compelling marketing materials and campaigns that highlight the unique value propositions of our crypto products. You will also work closely with sales teams to equip them with the necessary tools and resources to effectively communicate our product offerings to potential clients. Your role will be pivotal in shaping how Figure's products are perceived in the market and driving their success.
At Figure, we are committed to transforming capital markets through blockchain technology. You will be part of a dynamic team that is recognized as one of the most innovative fintech startups. We offer a flexible remote work environment, competitive compensation, and opportunities for professional growth. Join us in reshaping consumer finance and capital markets while making a meaningful impact in the industry.
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