Product Marketing Manager, Investing

Who you are

You are a strategic and client-obsessed Product Marketing Manager with a passion for investing. You have experience in financial services, ideally within a fintech environment, and understand the nuances of market trends and client needs. You thrive on collaboration and have a knack for turning complex product innovations into compelling narratives that resonate with clients. Your analytical mindset allows you to translate insights into effective messaging and positioning strategies that drive growth and engagement.

You possess a strong understanding of the competitive landscape and are adept at identifying new growth opportunities. Your ability to manage executional details while maintaining a strategic perspective sets you apart. You are excited about the prospect of influencing product roadmaps and creating integrated marketing plans that align with business objectives. You value humility and collaboration, and you are eager to contribute to a high-performing team that inspires others to do their best work.

Desirable

Experience in financial services or investing is a significant advantage, as it equips you with the knowledge to navigate the complexities of Wealthsimple's offerings. Familiarity with digital marketing strategies and tools will enhance your ability to execute effective campaigns. A background in data analysis will also be beneficial, as you will need to leverage insights to inform your marketing strategies.

What you'll do

In this role, you will play a pivotal part in shaping how millions of Canadians think about investing. You will be responsible for developing and executing go-to-market strategies that effectively communicate Wealthsimple's value proposition. Your work will involve deeply understanding client needs and market dynamics, allowing you to craft messaging that resonates with target audiences.

You will collaborate closely with cross-functional teams, including product development and sales, to ensure alignment on marketing initiatives. Your insights will influence product roadmaps, helping to prioritize features that meet client demands. You will also create integrated marketing plans that drive engagement and foster client trust in Wealthsimple's services.

As you manage the execution of marketing campaigns, you will analyze performance metrics to assess the effectiveness of your strategies. This data-driven approach will enable you to iterate and optimize campaigns for better results. You will also be involved in uncovering new growth opportunities, ensuring that Wealthsimple continues to innovate and serve its client base effectively.

What we offer

Wealthsimple offers a collaborative and inclusive work environment where your contributions will have a meaningful impact. You will be part of a team that values transparency and strives to make financial services accessible to everyone. The company is committed to fostering a culture of growth and development, providing opportunities for you to enhance your skills and advance your career. Join us in our mission to help everyone achieve financial freedom through innovative and user-friendly financial solutions.