Senior Product Led Growth Manager - SEO/AEO

Who you are

You have 5+ years of experience in product-led growth, particularly in driving user acquisition through SEO and AEO strategies. Your background includes working at the intersection of growth marketing, product development, and engineering, allowing you to understand how to optimize content for search engines effectively. You are skilled in analyzing data to inform your strategies and have a strong grasp of how search engines operate, including emerging AI-driven platforms. You thrive in collaborative environments, partnering closely with cross-functional teams to design search-friendly experiences and scalable metadata systems. You are passionate about enhancing user engagement and have a track record of implementing successful growth initiatives.

Desirable

Experience with platforms like Google and YouTube is a plus, as is familiarity with conversational engines such as ChatGPT and Gemini. You are comfortable using analytics tools to track performance and make data-driven decisions. A background in content strategy and an understanding of user behavior will help you excel in this role.

What you'll do

In this role, you will own the strategy and execution for how Roblox content surfaces when users search for experiences, genres, creators, or topics. You will collaborate with product, data science, and engineering teams to design search-friendly experiences that amplify discoverability. Your responsibilities will include developing and implementing SEO strategies that align with Roblox's mission to connect a billion people. You will analyze search trends and user behavior to optimize content and improve engagement metrics. You will also work on creating scalable metadata systems that enhance the visibility of Roblox experiences across various platforms. Your role will involve continuous testing and iteration to ensure that the strategies you implement are effective and aligned with user needs.

What we offer

At Roblox, you will be part of a mission-driven team that is shaping the future of human interaction through innovative digital experiences. We offer a collaborative work environment where your contributions will directly impact the growth of our platform. You will have the opportunity to work with cutting-edge technologies and be at the forefront of the gaming and social interaction space. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower creators and connect communities around the world.