At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities (scheduled-ahead blocks, instant offers), all while making great earnings. Amazon Flex is powered by a mobile app that works in concert with our advanced systems, allowing partners to sign in, grab an offer for a time, check out a map of the location, and more.
We are seeking an Acquisition Marketing Manager for Amazon Flex.
Scope of role: Devise and execute the digital performance marketing strategy to acquire new deliver partners to the Amazon Flex program across different regions and vehicle types in Japan. This role will work closely with performance marketing agencies through management of our performance marketing channels to create consistent experiences for audience cohorts, and drive innovation in developing new marketing channels to grow the program. They will raise the bar by being a pioneer and introduce new strategies, provide recommendations to test new performance products, and proactively drive optimizations across channels to improve performance and efficiencies.
【More Information】
・Department: Last Mile (AMZL)
・Job: Other
・Location: Tokyo Office
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, visit https://www.amazon.jobs/disability/jp
Key job responsibilities
Key job responsibilities
• Working closely with the Capacity & Planning Team to set new Delivery Partner requirements to fulfil Amazon package demand
• Own the holistic digital strategy across Paid Search, Social, SEO (organic search) and Programmatic Digital Product
• Develop and initiate audience segment analysis, targeting channel plans, and ongoing management and reporting across key regions and vehicle types.
• Oversee the execution of individual channel plans and ongoing tracking, working with the agencies on daily optimizations to deliver lead targets by region
• Monitor channel analytics such as; visitation data, leads, conversion rate, Cost Per Lead and new accounts created
• Conduct analysis of large & varied data sets to draw key insights including; search intent, keyword research and SEO activities (organic search) to measure performance, and inform both media content strategies.
• Create the experimentation roadmap and provide recommendations that will increase acquisition and ROI
• Manage partner agency relationships, while establishing & maintaining communications with publishers and tech partners direct.
• Develop the acquisition multi-touch attribution framework, identify partners, and manage the roll out plan.
• Collaborate with functional experts; Marketing, Finance, Program Managers, Capacity & Planning and possess strong analytics in order to identify growth areas and enhance business performance.- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
