Director of Product Marketing

Who you are

You have a proven track record in product marketing, ideally with over 5 years of experience leading marketing strategies for technology or analytics products. Your expertise includes defining product positioning and messaging that resonates with diverse customer segments. You excel in competitive intelligence and market research, using insights to inform product direction and go-to-market strategies. You are a strategic thinker who can translate complex concepts into clear narratives that drive customer engagement and adoption. You thrive in collaborative environments, working closely with product management and engineering teams to align marketing efforts with product development. You are passionate about data-driven decision-making and understand the importance of measuring the impact of marketing initiatives.

Desirable

Experience in the analytics or advertising technology space is a plus, as is familiarity with causal inference and econometric models. You have a strong understanding of digital marketing channels and how to leverage them effectively. A background in working with cross-functional teams and leading initiatives that require collaboration across departments will set you apart.

What you'll do

In this role, you will lead the entire Product Marketing function at Haus Analytics, providing clarity and strategic insight to drive the company's marketing efforts. You will define and refine Haus’ positioning, messaging, and narrative across all products and customer segments, ensuring that our value proposition is communicated effectively. You will own competitive intelligence and market research, gathering customer insights to inform product direction and go-to-market strategies. Partnering closely with product management, you will help shape product features and enhancements based on market needs and customer feedback. You will also develop marketing campaigns that highlight the unique benefits of our incrementality platform, driving user acquisition and engagement. Your leadership will be crucial in building a strong brand presence and establishing Haus as a thought leader in the analytics space.

What we offer

At Haus Analytics, we are committed to fostering an inclusive culture where diverse perspectives are valued. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will be part of a dynamic team that is passionate about making high-quality decision science accessible to businesses of all sizes. Join us in our mission to optimize ad spend and drive meaningful growth for our clients.