Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Canada
Directive Consulting is hiring a Paid Media Lead to oversee and manage Paid Media accounts for SaaS and Tech companies. You'll utilize skills in Google Ads, Google Analytics, and SEO to drive client success. This role requires strong analytical abilities and experience in digital marketing strategies.
You have a strong background in digital marketing, particularly in paid media strategies, with at least 5 years of experience in the field. You excel at crafting comprehensive marketing strategies that focus on driving SQLs and customer acquisition, rather than just traditional metrics. Your analytical mindset allows you to interpret data effectively, enabling you to make informed decisions that enhance campaign performance. You are adept at communicating with clients and internal teams, ensuring that everyone is aligned on project goals and deliverables. Your passion for storytelling through data helps you create compelling narratives that resonate with target audiences. You thrive in a collaborative environment and are eager to contribute to a diverse and inclusive culture.
Experience with B2B tech and SaaS marketing is a plus, as is familiarity with various digital marketing tools and platforms. You may also have a background in SEO and content marketing, which complements your paid media expertise. A proactive approach to problem-solving and a willingness to adapt to new challenges will set you apart in this role.
In your role as Paid Media Lead, you will oversee a portfolio of Paid Media accounts, ensuring that each client receives tailored strategies that meet their unique needs. You will serve as the primary point of contact for clients, managing day-to-day communications and ensuring that deliverables are met on time and to a high standard. Your responsibilities will include developing and implementing paid media campaigns across various platforms, analyzing performance metrics, and optimizing strategies based on data insights. You will collaborate closely with other team members, including SEO specialists and content marketers, to create integrated marketing strategies that drive results. Regular communication with vendors and operational partners will be essential to maintain alignment and improve processes. You will also be responsible for mentoring junior team members, sharing your expertise, and fostering a culture of continuous learning within the team.
At Directive Consulting, we prioritize a people-first culture, offering a supportive and inclusive work environment. You will have the opportunity to work remotely from anywhere in Canada, providing you with flexibility and work-life balance. We encourage professional development and offer resources to help you grow your skills and advance your career. Our team is passionate about making a meaningful impact in the digital marketing landscape, and you will play a crucial role in shaping our clients' success. Competitive compensation and benefits packages are available, reflecting our commitment to attracting and retaining top talent in the industry.
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