Sr. Field Marketing Manager (Federal / State)

Who you are

You have a strong background in marketing, particularly in the Federal and State sectors, with a proven track record of developing successful marketing strategies that drive demand and build credibility in the market. Your experience includes working closely with sales teams to align marketing efforts with sales goals, ensuring that the marketing initiatives effectively support pipeline growth. You are a strategic thinker who can analyze market trends and customer needs to create targeted marketing campaigns that resonate with government clients.

You thrive in collaborative environments and have excellent communication skills, allowing you to effectively convey marketing strategies and results to both internal teams and external stakeholders. Your ability to build relationships with key decision-makers in the Federal and State sectors is a key asset, as is your understanding of the unique challenges and opportunities within these markets. You are results-driven and are motivated by the impact your marketing efforts can have on the overall success of the organization.

Desirable

Experience in cloud physical security or related technology sectors is a plus, as is familiarity with AI-powered platforms. You may also have a background in demand generation, digital marketing, or brand management, which will enhance your ability to contribute to Verkada's growth in the Federal and State markets.

What you'll do

As the Senior Field Marketing Manager at Verkada, you will take ownership of the marketing strategy for our Federal and State business lines. This includes defining the strategic direction and executing marketing initiatives that generate demand and build a robust pipeline. You will work closely with sales leadership to ensure alignment between marketing and sales efforts, acting as the primary marketing contact for the Federal and State teams.

Your role will involve developing and implementing integrated marketing campaigns that leverage various channels, including digital marketing, events, and content marketing, to reach government clients effectively. You will analyze campaign performance and market trends to continuously refine and optimize marketing strategies, ensuring that they meet the evolving needs of our clients.

You will also be responsible for building a strong ecosystem of security expertise, enhancing Verkada's credibility in the market. This may involve collaborating with industry experts, participating in relevant events, and creating thought leadership content that positions Verkada as a leader in cloud physical security.

What we offer

Verkada is committed to fostering a thriving in-office culture, and this role requires you to be on-site at our Washington, D.C. office five days a week. You will be part of a dynamic team that is passionate about transforming how organizations protect their people and places. We offer competitive compensation and opportunities for professional growth within a rapidly expanding company. Join us in making a significant impact in the field of physical security.