Marketing Operations Specialist (Optimization)

Who you are

You have 5 to 7 years of experience in marketing operations, particularly with experimentation tools like Adobe Experience Platform. Your expertise in A/B and multivariate testing allows you to lead the end-to-end technical implementation of experiments across web and mobile platforms. You are skilled at translating strategic personalization requirements into precise targeting and segmentation logic within experimentation tools, ensuring that campaigns are effective and data-driven.

Your background includes managing and governing Tag Management Systems, which ensures the reliable deployment of marketing, analytics, and third-party tags. You understand the importance of statistical integrity and audience allocation, and you take ownership of deployment, QA, and validation of testing campaigns. You are also knowledgeable about SEO best practices, performance standards, and accessibility guidelines, ensuring that web implementations meet high standards.

In addition to your technical skills, you have a solid understanding of UX/UI design principles, which helps you build and maintain advanced CMS components that support experimentation, personalization, and tracking needs. You conduct regular audits to maintain data consistency and reporting reliability, ensuring that analytics tagging is accurate and actionable.

Desirable

Experience with additional marketing technologies and tools is a plus, as is a background in data analysis and reporting. You are comfortable collaborating with IT to standardize the digital Data Layer and support integrations across MarTech and core systems, enhancing the overall effectiveness of marketing operations.

What you'll do

As a Marketing Operations Specialist at Wizeline, you will lead the technical implementation of A/B and multivariate experiments, ensuring that they are executed flawlessly across web and mobile platforms. You will translate strategic personalization requirements into actionable targeting and segmentation logic, allowing for precise audience engagement. Your role will involve managing the Tag Management System, ensuring that all marketing, analytics, and third-party tags are deployed reliably and effectively.

You will partner with IT to standardize the digital Data Layer, supporting integrations across various marketing technologies and core systems. Your expertise in SEO will guide web implementations, ensuring they adhere to best practices and performance standards. You will also build and maintain advanced CMS components that facilitate experimentation and personalization, enhancing user experience and engagement.

Regular audits of analytics tagging will be part of your responsibilities, as you strive to maintain data consistency and reporting reliability. You will work closely with cross-functional teams to ensure that all marketing initiatives are data-driven and aligned with business objectives. Your contributions will help drive business transformation and accelerate market entry for our clients.

What we offer

Wizeline provides a high-impact environment where you can thrive and grow professionally. We are committed to your development and offer a flexible and collaborative culture that encourages innovation and creativity. As part of our vibrant community, you will have global opportunities to make a significant impact in the technology solutions space. We value the right people and the right ideas, believing that together, there are no limits to what we can achieve.