Transforming brands through creativity and strategy
Ogilvy, headquartered in New York City, is a leading advertising, marketing, and public relations agency with a global presence. With over 8,000 employees, Ogilvy serves a diverse portfolio of clients, including major brands like Coca-Cola, Ford, and Unilever. The agency is known for its innovative ...
Ogilvy offers competitive salaries, comprehensive health benefits, generous PTO, and opportunities for remote work. Employees also receive access to p...
Ogilvy fosters a culture of creativity and collaboration, emphasizing the importance of diverse perspectives in driving impactful marketing strategies...
Ogilvy • New York, New York
Ogilvy is seeking a Director, Influencer to lead influencer strategy for a major food and beverage account. You'll craft social media marketing programs and engage with senior clients to drive brand impact. This role requires strong social expertise and strategic thinking.
You have a proven track record in influencer marketing, with experience leading strategies that drive brand engagement and growth. Your ability to pitch bold social strategies to senior clients sets you apart, and you thrive in collaborative environments where creativity meets strategy. You stay informed about trending content and audience behaviors, using this knowledge to craft authentic engagements that resonate with diverse audiences. Your writing skills are exceptional, allowing you to draft compelling content tailored to various brands and their unique audience considerations. You understand the nuances of the food and beverage industry, bringing insights that enhance your influencer marketing programs. You are dedicated to continuous learning and adapting to the ever-evolving landscape of social media and influencer marketing.
Experience in managing high-profile accounts and a deep understanding of social media platforms will be advantageous. Familiarity with analytics tools to measure the effectiveness of influencer campaigns is a plus, as is a network of industry contacts that can be leveraged for partnerships and collaborations.
In this role, you will lead the end-to-end influencer strategy for a prominent food and beverage account, ensuring that the overarching brand story is communicated effectively across social media platforms. You will collaborate with cross-functional teams to develop and execute innovative influencer marketing programs that align with client objectives. Your responsibilities will include pitching creative ideas to senior clients, drafting engaging content, and analyzing audience engagement metrics to refine strategies. You will also stay ahead of industry trends, using insights to inform content creation and campaign execution. Your leadership will guide the team in crafting authentic engagements that resonate with target audiences, ultimately driving brand loyalty and growth.
Ogilvy provides a dynamic work environment where creativity and collaboration are at the forefront. You will have the opportunity to work with some of the world's leading brands, contributing to impactful campaigns that shape culture. We offer competitive compensation and benefits, along with opportunities for professional development and career progression. Join us in our mission to create value-driven ideas that make a difference for our clients and communities.
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