
Personalized marketing that connects brands and individuals
RAPP Worldwide is a global creative marketing agency headquartered in New York City, specializing in data-driven marketing strategies that engage customers on a personal level. With a workforce of over 1,500 employees, RAPP serves a diverse portfolio of clients, including Fortune 500 companies in se...
RAPP offers competitive salaries, equity options, generous PTO policies, and flexible remote work arrangements to support work-life balance....
RAPP fosters a culture of creativity and innovation, encouraging employees to experiment with new ideas and technologies while prioritizing data-drive...

RAPP • Detroit - RAPP
RAPP is seeking a Senior Business Analyst to join their Program Management team in Detroit. You'll play a crucial role in ensuring email campaigns meet business objectives and consumer needs. This position requires strong communication and documentation skills.
You have a strong background in business analysis, with experience in gathering requirements and bridging the gap between business stakeholders and development teams. Your ability to communicate clearly and create detailed documentation is essential for ensuring that email campaigns align with business objectives and consumer needs. You understand the importance of empathy in marketing and are committed to fostering authentic customer connections.
You thrive in an inclusive workplace that emphasizes personal well-being and individuality. Your experience in a marketing or data-driven environment allows you to leverage data effectively to drive decision-making. You are adaptable and can work collaboratively with diverse teams to achieve common goals.
Experience with email marketing campaigns and an understanding of technical requirements is a plus. Familiarity with data analysis tools and methodologies will enhance your ability to contribute to the team's success. You are eager to learn and grow within the organization, embracing opportunities for professional development.
As a Senior Business Analyst at RAPP, you will play a pivotal role in the Program Management team. You will ensure that email campaigns meet both business objectives and consumer needs by gathering requirements from stakeholders and translating them into actionable tasks for development teams. Your expertise will help in creating detailed documentation that guides the execution of marketing strategies.
You will collaborate closely with data analysts, strategists, and technologists to ensure that the marketing solutions developed are tailored to individual client needs. Your role will involve participating in meetings with stakeholders to understand their goals and challenges, and you will be responsible for communicating these insights to the development teams.
You will also monitor the performance of email campaigns, analyzing data to provide insights and recommendations for improvement. Your ability to adapt to changing requirements and provide solutions that align with client expectations will be crucial in this role.
RAPP offers a dynamic and inclusive work environment where you can thrive both personally and professionally. You will have the opportunity to work with a talented team of professionals who are passionate about precision marketing and client growth. The company values individuality and encourages employees to bring their unique perspectives to the table.
You will benefit from a culture that emphasizes well-being and personal development, with opportunities for training and growth within the organization. RAPP is committed to fostering a workplace where everyone feels valued and empowered to contribute to the success of the team and the clients we serve.
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