Marketing Operations Specialist (Mexico)

Who you are

You have a strong background in marketing operations, with experience in designing and deploying complex, multi-step marketing journeys and automated workflows. Your expertise lies primarily within Salesforce Marketing Cloud, particularly using SFMC Journey Builder, and you are adept at developing and debugging advanced personalization and conditional content logic using proprietary coding languages such as AMPscript and SSJS. You are skilled in SQL, capable of designing and maintaining complex queries within data warehouses to ensure accurate segmentation and robust data extensions for personalized campaigns. As a problem solver, you serve as the second escalation point for technical issues related to campaign execution, data synchronization, and automation failures, demonstrating your ability to implement and enforce technical build standards for email templates and automation logic.

You are committed to continuous improvement and efficiency, working closely with your team to identify manual, recurring tasks and developing permanent automation solutions to enhance workflows. Your proficiency in SSJS and knowledge of Python for advanced data manipulation further solidify your technical capabilities, making you a valuable asset in any marketing operations team. You hold a Salesforce Marketing Cloud Developer Certification, showcasing your dedication to professional development and expertise in the field.

Desirable

While not required, familiarity with additional automation platforms and marketing technologies can enhance your candidacy. Experience in a collaborative, high-impact environment is a plus, as is a passion for leveraging data and AI to drive business transformation.

What you'll do

In this role, you will design, code, and deploy intricate marketing journeys that engage customers and drive conversions. You will utilize Salesforce Marketing Cloud to create automated workflows that nurture leads and manage customer lifecycles effectively. Your responsibilities will include developing advanced personalization strategies that enhance content relevance and reduce manual template variants, ensuring that every customer interaction is tailored and impactful.

You will also be responsible for maintaining the integrity of data used in campaigns, designing complex SQL queries to ensure timely and accurate segmentation. Your role will require you to troubleshoot and resolve technical issues related to campaign execution, ensuring that all marketing automation processes run smoothly and efficiently. You will collaborate with cross-functional teams to implement best practices in email template design and automation logic, ensuring compliance and deliverability across various platforms.

As you identify opportunities for automation, you will develop solutions that streamline workflows and improve overall efficiency within the marketing team. Your technical skills will be crucial in enforcing build standards and ensuring that all marketing initiatives align with the company's strategic goals. You will play a key role in fostering a culture of growth and collaboration within the team, contributing to the overall success of Wizeline's marketing efforts.

What we offer

Wizeline provides a high-impact environment where you can thrive and grow professionally. We are committed to your development and offer a flexible and collaborative culture that encourages innovation and creativity. As part of our vibrant community, you will have access to global opportunities and a supportive network of professionals dedicated to making a difference. Our total rewards package is designed to recognize your contributions and support your well-being, with specific benefits tailored to your employment type and location.