The Amazon Cross Border Business team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized cross-border shopping experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon Store or retail presence today.
We are seeking an experienced Marketing Manager to lead international customer engagement through scalable growth marketing strategies (outbound, promotions) , and market research solutions. The ideal candidate possesses a bar-raising strategic lens for growth marketing activations, functional knowledge of marketing through outbound (email, push, SMS) and promotions, and strong skills in quantifying opportunity sizes, measuring performance, and communicating proposals/results.
The ideal candidate will take a customer backwards approach in proactively identifying key insights into customer perceptions, preferences and behaviors, and implementing actions to enable lifecycle marketing programs in cross-border locations in a scalable fashion. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will make recommendations, construct debates, and inform senior leadership decisions. You will possess a blended balance of strategist, brand builder, market researcher, program manager and analyst. You will be comfortable thinking big and diving deep.
Key job responsibilities
• Scale outbound and promotion programs in Amazon's cross-border destinations. Build investment framework, conduct experiments, measure performance, and report learnings.
• Dive into customer data to formulate strategies and proposals.
• Lead scoping and implementation of outbound programs, creator/influencer development, and paid social campaigns.
• Drive customer market research programs in Cross-Border destinations.
• Act as the main point of contact with internal stakeholders in Business Ops, Finance, Product, Tech, and UX to align and implement traffic channel activations.
• Define measurement, customer segmentation, and experimentation roadmap.- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising- Knowledge of HTML, XML, and Excel
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $58,500/year in our lowest geographic market up to $125,100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
