Director of Patient Marketing

We are currently seeking a strategic, patient-centric, and performance-driven Director of Patient Marketing to lead the development and execution of integrated marketing strategies designed to educate, engage, and activate patients and caregivers. This leader will play a key role in expanding awareness and driving patient demand for the RNS System, a life-changing epilepsy therapy. The role includes creating compelling patient-facing content and materials, managing patient education programs, and leading a team of nurse navigators who guide patients from awareness through interest and ultimately to device implantation.                                

What you will do:

Marketing Strategy & Campaign Leadership

• Develop and execute a comprehensive patient marketing strategy to build awareness and drive patient interest and action across the funnel—from initial exposure to treatment decision and RNS System implantation.
• Build and manage omnichannel campaigns across digital, print, social, and partnership channels tailored to the patient and caregiver journey.
• Manage our Direct to Consumer patient funnel, creating compelling patient advertisements, collaborating with Digital marketing to strategically target patients, maximize conversion rates along the funnel with the Nurse Navigator team and work closely with sales to guide patients to implant.

Content Development & Patient Materials

• Oversee creation of high-impact digital and print assets, including patient brochures, testimonial videos, treatment pathway guides, videos and product demos of the RNS System.
• Ensure all patient-facing content is accessible, empathetic, and scientifically accurate, while maintaining regulatory and brand compliance.

Patient Education & Nurse Navigator Team Management

• Lead the Patient Educator/Nurse Navigator team, responsible for guiding and supporting patients through the awareness, evaluation, and treatment decision-making process.
• Optimize workflows, engagement tactics, and tools for nurse navigators to improve patient conversion and retention.
• Monitor and analyze conversion metrics from awareness to evaluation to implant, using data to refine patient engagement strategies.

Cross-Functional & Compliance Collaboration

• Collaborate closely with Regulatory, Legal, Clinical, Sales, Medical Affairs, and HCP Marketing teams to ensure consistency, compliance, and strategic alignment.
• Champion the patient voice internally to inform messaging, product design, and support initiatives.

Research, Insights & Analytics

• Leverage market research, patient segmentation, and digital analytics to uncover insights and optimize messaging and engagement strategies.
• Track KPIs related to patient marketing performance and navigator team effectiveness, providing regular updates to executive stakeholders.

Budget & Vendor Management

• Manage patient marketing budget, including agency partners, vendors, and content production.
• Ensure efficient use of resources and strong ROI across campaigns and initiatives.

What you bring:

• Bachelor's degree (MBA preferred) with 8+ years of experience in healthcare marketing with at least 4 years in patient-facing campaigns; medical device, pharmaceutical or neurology experience strongly preferred.
• Demonstrated success in leading direct-to-patient marketing strategy, content development, and campaign execution.
• Experience managing or working closely with nurse educator teams, patient access programs, or call centers.
• Excellent understanding of the patient journey for complex treatment pathways and implantable therapies.
• Strong leadership skills and experience managing both internal teams and external agencies.
• Passion for improving lives through education, empathy, and innovation in healthcare.

Who you are:

• Ability to thrive in a start-up commercial environment with limited resources however, you succeed by creating impact measured by business results
• Business-minded, you prioritize the needs of the business and propose strategies and programs to support the company’s goals
• A strategic business partner with a data-driven informed point of view who successfully collaborates and influences across all levels in the organization
• A builder and doer who approaches work with a great sense of urgency and strong bias for action, and can influence and inspire others to do the same
• Self-directed, you have an ownership and driver mentality with high standards

$165,000-$185,000 Base - Compensation will be determined based on several factors, including but not limited to skill set, years of experience, and geographic location.

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NeuroPace is proud to be an equal opportunity employer and values the contributions of our culturally diverse workforce.

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