500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.

You'll be responsible for:

Developing strategic creative concepts for paid video campaigns across social platforms
Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
Partnering with UA and growth teams to test hypotheses and scale what performs
Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
Spotting patterns, trends, and cultural moments to inform future campaigns
Guiding the creative process end-to-end, from concept through to execution and analysis

Your experience

Must-have:

2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
A portfolio showing data-driven creative concepts that delivered measurable results
Deep understanding of paid social creative performance and testing methodologies
Strong communication skills — able to translate insights into compelling creative directions
Fluency in English and a natural ability to craft ideas for a global (especially US) audience
Familiarity with creative production workflows, without needing to be hands-on in editing tools
Proficiency with project management tools (Jira, Confluence, Google Workspace)
Curiosity for new formats, cultural trends, and emerging AI creative tools
An obsession with results

Nice-to-have:

Familiarity with budgeting and resource allocation for creative projects
Experience working collaboratively with creative partners (writers, motion designers, video editors)

What success looks like

Growth in video creative’s contribution as a driver of paid UA success
Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
Tangible impact on overall paid UA campaign growth and ROI

#LI-DL1 #LI-Hybrid

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
Flexible office + home working, up to 2 months a year working abroad
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

About Flo Health

Key Highlights

🎁 Benefits

🌟 Culture

Creative Strategist - Performance Marketing

Skills & Technologies

Job Description

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