WPP Media | Associate Account Director, Japan

Who you are

You have a strong background in media buying and performance marketing, ideally with experience in managing campaigns for entertainment brands. Your strategic mindset allows you to drive growth and optimize media strategies effectively. You excel in client relationship management, ensuring that you understand and meet client needs while delivering exceptional results. You are comfortable leading a specialized team and collaborating with cross-functional groups to achieve holistic marketing objectives. Your analytical skills enable you to assess campaign performance and make data-driven decisions that enhance client outcomes. You are committed to fostering a culture of creativity and continuous learning within your team, encouraging innovation and professional development.

What you'll do

In this role, you will lead media buying efforts for one of the world's leading entertainment apps, focusing on Mobile App Install and Social channels. You will be responsible for developing and executing performance marketing strategies that drive user acquisition and engagement. Your leadership will guide a small, specialized team, ensuring that everyone is aligned with the overall marketing goals. You will manage client relationships, acting as the primary point of contact and ensuring that their expectations are met or exceeded. Collaborating with a larger media group, you will integrate SEM and Brand activities into your strategies, providing clients with a comprehensive view of their marketing efforts. You will analyze campaign performance metrics, adjusting strategies as necessary to optimize results and drive growth. Your role will also involve staying updated on industry trends and best practices, ensuring that your team remains at the forefront of media innovation.

What we offer

WPP offers a dynamic work environment where creativity and collaboration thrive. You will have the opportunity to work with some of the biggest brands in the world, contributing to impactful marketing campaigns. We provide a culture that values diversity and inclusion, ensuring that all team members feel they belong and have equal opportunities for growth. Our commitment to continuous learning means you will have access to resources and training that will help you advance your career. Additionally, we offer competitive compensation and benefits, recognizing the value of our talented workforce.