Branding & Communications Lead - Korea

Who we are → About Matter Labs

At Matter Labs, we believe freedom drives progress and prosperity. Our mission is to advance personal freedom by bringing cutting-edge blockchain technology to the masses.

To make that real, we’re building ZKsync, a verifiable blockchain network secured by zero‑knowledge proofs. Backed by over $250 million in funding from some of the world’s smartest investors , we move fast, ship often, and judge ourselves by the results we create.

More than 20 teams already run or are building custom ZKsync chains on our network, from crypto leaders like Crypto.com, Abstract, and Lens, to global brands such as Deutsche Bank and Xsolla.

Overview

We are seeking a highly motivated and culturally attuned Branding and Communications specialist to drive our brand presence across Asia. This role will bridge global strategy with local execution, ensuring our messaging resonates with diverse audiences in retail. The ideal candidate has experience in managing agencies, collaborating with Key Opinion Leaders (KOLs), and delivering localized campaigns that accelerate brand growth in strategic markets. A deep understanding of crypto culture and regional dynamics in Asia is essential.

Key Responsibilities

• Translation & Localization

  • Ensure all organizational news, campaigns, and messaging are accurately translated and culturally adapted for local audiences.

  • Maintain brand integrity and consistency while tailoring communications to resonate with regional markets.

• Agency & Partner Management

  • Manage relationships with external marketing agencies and creative partners to deliver high-quality local campaigns.

  • Build and maintain strong relationships with KOLs, influencers, and retail/community partners to amplify brand awareness.

• Campaign Strategy & Execution

  • Plan, launch, and oversee localized retail marketing campaigns in key Asian markets.

  • Collaborate with global teams to align regional initiatives with overall brand strategy.

  • Monitor campaign performance, analyze results, and optimize for maximum impact.
    

• Market & Community Insights

  • Conduct regular market research to identify emerging retail, consumer, and crypto adoption trends.

  • Provide insights and recommendations to shape future campaign strategy.

  • Engage with crypto-native communities across Telegram, Discord, Twitter/X, and local platforms.
    

Qualifications

• 5+ years of experience in retail, brand, or marketing roles within Asia.

• Proven track record managing agencies, influencers/KOLs, and retail campaigns.

• Strong understanding of cultural nuances across Asian markets.

• Excellent communication skills in English and at least one Asian language.

Highly organized, with the ability to manage multiple campaigns and stakeholders simultaneously.