Amazon is looking for a self-motivated and data-driven Marketing Manager to help develop and grow our Consumables business in Mexico. This is a unique opportunity to play a key role in an exciting, fast-growing business, with specific focus on driving external traffic acquisition, social media engagement, and building long-term brand equity through influencer partnerships.
The successful candidate will develop and execute both performance and brand marketing strategies, managing acquisition, engagement, and retention initiatives across external digital channels including social media platforms, influencer partnerships, affiliate programs, and paid social. This role will work closely with Amazon's central marketing team and Ads organization to optimize our external traffic initiatives while building sustainable brand presence in the consumables category.
We're seeking a candidate who can balance performance metrics with long-term brand building, bringing deep experience in influencer marketing and external traffic acquisition. This role combines analytical expertise with strategic marketing initiatives to enhance brand presence and drive measurable business results.
Key job responsibilities
• Develop and execute comprehensive influencer marketing and partnership strategies that drive both immediate performance and long-term brand equity
• Lead monthly performance analysis and reporting across marketing channels
• Build and scale influencer programs, including sourcing, onboarding, and performance management of creators
• Drive strategic marketing campaigns and seasonal events, integrating influencer content with broader marketing initiatives
• Spearhead conversion rate optimization initiatives with focus on repeat purchase behavior
• Collaborate cross-functionally with Ads, Vendor Management, Creative, and Brand Marketing teams
About the team
Inclusive team culture
At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust
Work Life Balance
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.- • 5+ years of experience in marketing, with focus on influencer marketing, partnerships, or external traffic acquisition
- • Strong analytical skills with experience in attribution modeling and conversion optimization
- • Excellent project management and cross-functional collaboration skills- • Direct experience working with TikTok, Instagram or YouTube
- • Deep familiarity with consumables categories and their unique marketing requirements
- • Experience in e-commerce environments
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
