Event Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Event Marketing Manager, Japan

We are looking for a strategic and hands on Event Marketing Manager to define and drive our event strategy in Japan. In this role, you will be the owner of the local event calendar, balancing high impact proprietary events with key industry trade shows. You will work at the intersection of creativity and data, building experiences that not only delight our merchants but also drive tangible commercial results.

What You’ll Do

• Strategy & Planning: Build the comprehensive local event strategy and annual calendar in close partnership with the Country Marketing Manager. Ensure all initiatives align with Japan’s commercial goals and the global marketing vision
• End-to-End Execution: Own the full lifecycle of event marketing programs. This includes objective setting, concept creation, content development, campaign setup, landing pages, registration management, and on-site execution
• Proprietary Events: conceptualize and execute Adyen-owned events, ranging from large scale merchant gatherings to intimate, high touch executive dinners featuring global leadership speakers
• Industry Presence: Manage our presence at third party industry trade shows and sponsorships, ensuring brand consistency and maximizing lead generation opportunities.
• Global Collaboration: Coordinate high value experiences for Japanese delegations attending Adyen-sponsored global events (e.g., NRF), working closely with commercial teams to ensure white glove service
• Performance & ROI: Manage the event budget with precision. Rigorously evaluate event ROI using Salesforce and Marketo to track leads, analyze post-event data, and produce wrap up reports that inform future strategy
• Cross Functional Leadership: Collaborate with Digital, PR, Content, and Design teams to integrate events into broader marketing campaigns. Manage relationships with internal stakeholders (Sales, Account Management) and external partners (agencies, vendors, production teams)
• Travel: Travel domestically and internationally (up to 20%) to manage on-site event experiences

Who You Are

• Experience: 5+ years of event marketing experience, preferably within the B2B technology or Fintech space
• Executive Polish: You have a proven track record in executive engagement, comfortable creating high-end experiences for C-level audiences
• Project Management: You are a proactive project manager capable of handling multiple complex work streams and coordinating cross departmental contributors without missing a beat
• Tech-Savvy & Data-Driven: You possess a mind for analytics and metrics. Proficiency in Salesforce and Marketo (or similar automation tools) is highly preferred
• Creative Innovator: You are passionate about utilizing the latest event technologies and creative concepts to build unique, memorable experiences
• Language Skills: Native level Japanese and Business level English are required. You must be comfortable communicating complex ideas in both languages
• Cultural Adaptability: You thrive in fast-paced, multi-cultural environments and enjoy working with international teams

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Tokyo office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.