Head of Data

Who you are

You have a proven track record in leading marketing teams, particularly in the healthcare sector, where understanding regulatory compliance is crucial. Your experience includes developing and executing marketing strategies that align with business goals, ensuring that all campaigns are compliant with HIPAA regulations. You possess strong analytical skills, allowing you to interpret data and make informed decisions that drive user acquisition and engagement. You are adept at collaborating with cross-functional teams, including product and sales, to create cohesive marketing initiatives that resonate with target audiences. You understand the complexities of customer data management and are passionate about leveraging data to enhance marketing effectiveness. You are a strong communicator, capable of articulating the value of data governance to both internal stakeholders and external partners.

Desirable

Experience in a startup environment is a plus, as is familiarity with digital marketing tools and analytics platforms. You have a knack for creative problem-solving and are always looking for innovative ways to reach and engage customers.

What you'll do

As the Head of Marketing at Freshpaint, you will be responsible for developing and implementing comprehensive marketing strategies that promote our data governance solutions to healthcare providers. You will lead a team of marketing professionals, guiding them in creating campaigns that effectively communicate the benefits of our products while adhering to regulatory standards. You will analyze market trends and customer feedback to refine our marketing approach, ensuring that we remain competitive in a rapidly evolving industry. Collaborating closely with the product team, you will help shape product messaging and positioning, ensuring that our offerings meet the needs of our customers. You will also oversee the management of marketing budgets, ensuring that resources are allocated effectively to maximize ROI. Your leadership will be key in fostering a culture of creativity and accountability within the marketing team, driving performance and achieving business objectives.

What we offer

At Freshpaint, we value our employees and offer a range of benefits designed to support your well-being and work-life balance. Enjoy unlimited PTO with a required minimum of two weeks off, allowing you to recharge and focus on what matters most. We provide top-tier health, dental, and vision coverage, fully covering your costs and offering substantial support for dependents. Our company culture promotes flexibility, with half-day Fridays every week and generous parental leave policies. You will have opportunities to participate in exciting offsite events, fostering team bonding and collaboration. Join us in making a significant impact in the healthcare industry while enjoying a supportive and dynamic work environment.