Industry Marketing Manager - State and Local Government

Who you are

You have a strong background in marketing, particularly within the state and local government sector, with experience in developing and executing integrated marketing campaigns. Your ability to analyze market trends and audience needs allows you to create effective messaging and content that resonates with your target market. You excel in building relationships with internal teams and external partners, ensuring collaboration across various marketing functions. Your skills in conducting market research and monitoring industry trends enable you to stay ahead of the competition and identify new opportunities for growth.

You are adept at creating diverse marketing assets, including print collateral and digital content, that contribute to the overall success of campaigns. Your experience in executing events and webinars showcases your ability to engage with audiences and promote brand awareness. You understand the importance of reporting campaign performance and using data to inform future strategies. Your strong communication skills allow you to effectively convey ideas and collaborate with various stakeholders, including sales leads and professional associations.

Desirable

Experience in the technology sector, particularly with GIS or related fields, would be a plus. Familiarity with digital marketing tools and analytics platforms can enhance your ability to measure campaign success and optimize strategies. A background in content creation and storytelling will help you craft compelling narratives that highlight customer success stories and the value of Esri's solutions.

What you'll do

As the Industry Marketing Manager, you will be responsible for developing and managing strategic marketing campaigns aimed at increasing revenue and expanding Esri's presence in the state and local government market. You will work closely with domain-specific subject matter experts to understand market trends and audience needs, allowing you to create targeted messaging and content. Your role will involve executing a diversified marketing channel mix, including digital marketing, events, and webinars, to build a long-term marketing strategy.

You will conduct market research to identify opportunities for growth and monitor industry trends to ensure that Esri remains competitive. Your responsibilities will include creating campaign assets, such as messaging and collateral, that contribute to the overall success of marketing initiatives. You will also be involved in reporting campaign performance and analyzing results to inform future strategies.

Collaboration will be key in this role, as you will work with various internal marketing divisions, including events, design, and data teams, to ensure cohesive campaign execution. Building and maintaining strong relationships with sales leads, customers, and professional associations will be essential for driving success in your marketing efforts. You will also have the opportunity to co-market with Esri's strategic partners, further enhancing the reach and impact of your campaigns.

What we offer

Esri provides a collaborative and innovative work environment where you can thrive as an Industry Marketing Manager. You will have the opportunity to work with a talented team dedicated to making a difference in the state and local government sector. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in shaping the future of GIS technology and making a positive impact on communities across the globe.