Group Product Marketing Manager: Practice Solutions

Who you are

You have a proven track record in product marketing, ideally within the SaaS or healthcare sectors — you understand the unique challenges and opportunities in marketing solutions that enhance patient experiences. Your leadership skills are strong, and you thrive in collaborative environments where you can guide a team towards achieving impactful results. You are data-driven and can leverage insights to inform marketing strategies that resonate with healthcare providers and patients alike. You possess excellent communication skills, enabling you to articulate complex ideas clearly and persuasively to diverse audiences.

Desirable

Experience with AI technologies or voice assistants would be a significant advantage — you understand how these innovations can transform patient interactions and improve operational efficiencies in healthcare practices. Familiarity with healthcare marketing regulations and compliance is also beneficial, as it allows you to navigate the complexities of promoting healthcare solutions effectively.

What you'll do

As the Group Product Marketing Manager at Zocdoc, you will lead a dedicated team focused on marketing our SaaS solutions for healthcare practices. Your primary responsibility will be to develop and execute marketing strategies that effectively communicate the value of our offerings, such as Zo, our AI voice assistant, and other scheduling solutions. You will collaborate closely with product development teams to ensure that marketing initiatives align with product features and benefits, creating a cohesive message that resonates with our target audience. You will also analyze market trends and customer feedback to refine our marketing approach continuously, ensuring we remain competitive in the healthcare marketplace.

In this role, you will oversee the creation of marketing materials, including case studies, white papers, and digital content, that highlight the benefits of our solutions. You will work with sales teams to equip them with the necessary tools and knowledge to effectively sell our products. Additionally, you will measure the success of marketing campaigns through key performance indicators, adjusting strategies as needed to maximize impact. Your leadership will foster a culture of innovation and collaboration within your team, driving them to achieve ambitious goals while supporting their professional growth.

What we offer

At Zocdoc, we are committed to creating a work environment that values diversity and inclusion. We offer competitive compensation and benefits packages, including health insurance, retirement plans, and opportunities for professional development. You will be part of a mission-driven company that is transforming the healthcare experience for patients and providers alike. Join us in making healthcare work for everyone, and help us empower patients to take control of their healthcare journey.