Growth Manager, US Strategic Market

Who you are

You have a strong background in marketing with at least 5 years of experience focused on growth strategies — you've successfully developed and executed marketing plans that align with business objectives and drive user acquisition. Your expertise in digital marketing channels, including SEO and content creation, allows you to craft compelling campaigns that resonate with target audiences.

You are data-driven and analytical, capable of identifying key metrics to measure the effectiveness of marketing efforts — you understand how to leverage tools like Google Analytics to track performance and make necessary adjustments to optimize results. Your experience in collaborating with cross-functional teams, including Product and Engineering, ensures that marketing initiatives are executed effectively and align with product launches.

You possess excellent communication skills, enabling you to liaise with various stakeholders, including global marketing teams and design partners — you ensure that all marketing materials maintain consistency and focus on ROI. Your ability to manage multiple projects simultaneously while maintaining attention to detail is a key strength.

Desirable

Experience in the cryptocurrency or fintech industry is a plus, as it gives you a deeper understanding of the market dynamics and user behaviors. Familiarity with KOLs and strategic partnerships will enhance your ability to drive growth through innovative marketing strategies.

What you'll do

In this role, you will develop and implement the company's marketing and growth strategy tailored to the US market — you will partner with Product, Engineering, and Analytics teams to ensure that product launches and marketing campaigns are executed seamlessly. Your responsibilities will include creating a multi-channel marketing plan that encompasses digital marketing, content creation, and strategic partnerships.

You will identify and track key performance metrics to measure the success of marketing initiatives — making data-driven adjustments will be crucial to achieving user acquisition goals. You will lead efforts in digital marketing, ensuring that campaigns are optimized for maximum reach and engagement.

Collaboration will be a significant part of your role, as you will work closely with the global paid marketing team to align strategies and share insights — your ability to communicate effectively will help foster a collaborative environment. You will also manage relationships with external partners and KOLs to enhance brand visibility and drive user engagement.

What we offer

At OKX, you will be part of a dynamic team that is reshaping the future of crypto — we offer a supportive and diverse work environment where your contributions will directly impact our growth. You will have opportunities for professional development and growth within the company, as we believe in investing in our employees.

We provide competitive compensation and benefits, including flexible working arrangements to support work-life balance. Join us in our mission to make crypto accessible to everyone and be part of a company that values innovation and collaboration.