Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Canada
Directive Consulting is hiring an Associate Director, Paid Media to lead performance marketing strategies for SaaS and tech clients. You'll utilize skills in Google Ads, SEO, and analytics to drive customer generation. This role requires a strong background in digital marketing and team leadership.
You have a proven track record in performance marketing, particularly within the SaaS and tech sectors, with at least 5 years of experience leading paid media campaigns. Your expertise in Google Ads and Google Analytics allows you to analyze data effectively and make informed decisions that drive results. You understand the importance of SEO and content marketing in generating quality leads and have successfully implemented strategies that prioritize SQLs over traditional metrics. You thrive in collaborative environments, working closely with cross-functional teams to develop and execute marketing strategies that resonate with target audiences. Your leadership skills enable you to mentor and guide team members, fostering a culture of growth and innovation. You are passionate about storytelling and analytics, using these skills to craft compelling narratives that engage customers and drive conversions.
Experience with A/B testing and performance creative design is a plus, as it enhances your ability to optimize campaigns for maximum impact. Familiarity with revenue operations and strategy development will further strengthen your contributions to the team.
As the Associate Director of Paid Media, you will be responsible for setting the strategic direction for all paid media initiatives within your pod. You will lead the goal-setting process for client engagements, ensuring that every campaign aligns with the overarching objectives of generating SQLs. Your role will involve overseeing the execution of paid media strategies, analyzing performance metrics, and making data-driven adjustments to optimize results. You will collaborate with the SEO and content teams to ensure a cohesive approach to customer generation, leveraging insights from analytics to inform your strategies. Additionally, you will play a key role in client retention, building strong relationships and ensuring that clients are satisfied with the results of their campaigns. You will also be responsible for mentoring junior team members, sharing your expertise and fostering their professional development.
At Directive Consulting, we prioritize a people-first culture, valuing diversity and inclusion in our workplace. We offer competitive compensation packages and opportunities for professional growth. You will have the chance to work with a talented team of marketing professionals who are dedicated to delivering exceptional results for our clients. Join us in shaping the future of performance marketing in the B2B tech and SaaS landscape, where your contributions will have a direct impact on our clients' success.
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