Marketing Operations Specialist (Optimization)

Who you are

You have 5 to 7 years of experience in marketing operations, specifically with a strong focus on experimentation tools like Adobe Experience Platform. Your expertise in A/B and multivariate testing allows you to lead the end-to-end technical implementation of experiments across web and mobile platforms. You are skilled in translating strategic personalization requirements into precise targeting and segmentation logic within experimentation tools, ensuring that campaigns are effectively tailored to audience needs.

Your background includes managing and governing Tag Management Systems, which ensures the reliable deployment of marketing, analytics, and third-party tags. You partner with IT to standardize the digital Data Layer, supporting integrations across MarTech and core systems. You understand the importance of SEO best practices, performance standards, and accessibility guidelines, ensuring that web implementations meet these criteria.

You are adept at building and maintaining advanced CMS components to support experimentation, personalization, and tracking needs. Your attention to detail ensures analytics tagging accuracy, and you conduct regular audits to maintain data consistency and reporting reliability. You thrive in a collaborative environment and are committed to driving business transformation through data and AI.

Desirable

Experience in UX/UI design principles is a plus, as it complements your technical skills and enhances your ability to create user-friendly marketing solutions. You are always looking for ways to improve processes and outcomes, and you are eager to contribute to a high-impact environment that values professional development and collaboration.

What you'll do

As a Marketing Operations Specialist at Wizeline, you will lead the technical implementation of A/B and multivariate experiments, ensuring that all aspects of the campaigns are executed flawlessly. You will translate strategic personalization requirements into actionable targeting and segmentation logic, working closely with cross-functional teams to achieve optimal results.

You will own the deployment, QA, and validation of testing campaigns, ensuring statistical integrity and accurate audience allocation. Your role will involve managing the Tag Management System, which is crucial for the reliable deployment of marketing and analytics tags. You will collaborate with IT to standardize the digital Data Layer, facilitating seamless integrations across various systems.

In addition, you will ensure that all web implementations adhere to SEO best practices, performance standards, and accessibility guidelines. You will build and maintain advanced CMS components that support experimentation and personalization, allowing for a more tailored user experience.

Regular audits of analytics tagging will be part of your responsibilities, ensuring data consistency and reliability in reporting. You will work in a vibrant community that fosters growth and innovation, contributing to the overall success of the organization.

What we offer

Wizeline provides a high-impact environment where you can thrive and develop your skills. We are committed to your professional development and offer a flexible and collaborative culture that encourages innovation. You will have the opportunity to work globally, engaging with a diverse community of professionals who are passionate about leveraging data and AI to drive business transformation. Our total rewards package is designed to recognize your contributions and support your career growth.