Director of Marketing Strategy

Who you are

You have over 5 years of experience in marketing strategy, with a proven track record of developing and executing successful marketing campaigns that drive brand awareness and growth. You possess a deep understanding of SEM and growth hacking techniques, and you are skilled in analyzing market data to inform your strategies. You are not just a high-level strategist; you are someone who dives into the details, providing insightful feedback on creative outputs and marketing initiatives. You thrive in a collaborative environment, working closely with cross-functional teams to achieve common goals. You have excellent communication skills, allowing you to articulate your vision and strategies effectively to both your team and executive leadership. You are adaptable and open to new ideas, always looking for innovative ways to enhance marketing efforts.

What you'll do

As the Director of Marketing Strategy at Toptal, you will be responsible for building end-to-end marketing strategies that encompass both brand and growth initiatives. You will lead efforts in brand awareness campaigns, creative ideation, and image-building while also focusing on growth strategies such as SEM initiatives and user acquisition tactics. You will collaborate with the Creative, Performance Marketing, and Market Insights teams to identify key initiatives and ensure their successful execution. Your role will involve meticulous analysis of market data and creative outputs, providing meaningful feedback to your team members to enhance the effectiveness of marketing initiatives. You will oversee the implementation of various marketing strategies, ensuring that each initiative aligns with Toptal's overall goals and objectives. You will report directly to the Senior Vice President of Marketing Strategy, contributing to the overall direction and success of Toptal's marketing efforts.

What we offer

At Toptal, we offer a fully remote work environment, allowing you to work from anywhere in Europe or Canada. You will be part of a global network of top talent, collaborating with some of the best minds in the industry. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Our culture encourages innovation, social interaction, and fun, making Toptal a great place to work. We believe in breaking the mold and moving at a fast pace, and we are looking for someone who shares our vision and values.