Demand Generation Manager - Payers & Health Systems

Who you are

You have a strong background in demand generation, ideally with 3-5 years of experience in a marketing role focused on healthcare or highly regulated industries. You understand the complexities of customer data and how to leverage it for effective marketing campaigns while ensuring compliance with regulations like HIPAA. Your analytical skills are top-notch, allowing you to interpret data and make informed decisions that drive user acquisition and engagement. You are comfortable working with various marketing tools and platforms, including Google Ads and Facebook Ads, and have a knack for optimizing campaigns based on performance metrics.

You are a collaborative team player who enjoys working cross-functionally with sales, product, and engineering teams to align marketing strategies with business goals. Your communication skills are excellent, enabling you to articulate complex ideas clearly and effectively to both technical and non-technical stakeholders. You are proactive in identifying opportunities for improvement and are not afraid to experiment with new approaches to achieve better results.

Desirable

Experience in the healthcare sector is a plus, as is familiarity with data governance and privacy regulations. If you have a background in analytics or have worked with data management platforms, that would be beneficial. A passion for improving patient experiences through innovative marketing strategies will set you apart.

What you'll do

In this role, you will be responsible for developing and executing demand generation strategies that drive awareness and adoption of Freshpaint's solutions among healthcare providers. You will create targeted marketing campaigns that resonate with your audience, utilizing channels such as email, social media, and paid advertising. Your goal is to generate high-quality leads that convert into customers while maintaining compliance with healthcare regulations.

You will analyze campaign performance and user engagement metrics to refine your strategies continuously. This includes A/B testing different approaches, optimizing landing pages, and ensuring that all marketing materials align with brand guidelines and messaging. You will also collaborate closely with the sales team to ensure that leads are effectively nurtured and converted into sales opportunities.

Additionally, you will stay updated on industry trends and competitor activities to identify new opportunities for growth. You will participate in brainstorming sessions and contribute to the overall marketing strategy, ensuring that Freshpaint remains a leader in data governance for healthcare.

What we offer

Freshpaint offers a flexible remote work environment, allowing you to balance your professional and personal life effectively. We provide a competitive salary and benefits package, including comprehensive health, dental, and vision coverage. Our company culture emphasizes work-life balance, with unlimited PTO and half-day Fridays. We also offer generous parental leave and opportunities for professional development. Join us for exciting offsite events and a supportive team that values your contributions and encourages your growth.