Transforming brands through creativity and technology
WPP plc is a leading British multinational holding company specializing in communications, advertising, public relations, and technology, with over 100,000 employees globally. Headquartered in London, WPP serves a diverse clientele, including major brands like Unilever, Procter & Gamble, and Ford. T...
WPP offers competitive salaries, equity options, generous PTO policies, and flexible remote work arrangements. Employees also benefit from comprehensi...
WPP fosters a culture of creativity and innovation, encouraging collaboration across its various agencies. The company emphasizes a commitment to sust...
WPP • Tokyo, Japan
WPP is seeking a Director of Brand Analytics to lead data-driven strategies that enhance brand performance. You'll work closely with creative teams and clients to leverage insights for impactful marketing solutions. This role requires extensive experience in analytics and brand strategy.
You have a strong background in brand analytics, with over 7 years of experience in leveraging data to drive marketing strategies and brand performance. Your expertise in data interpretation and analytics tools allows you to provide actionable insights that influence decision-making at the highest levels. You are adept at collaborating with cross-functional teams, including creative and marketing professionals, to ensure that brand strategies are informed by data-driven insights. You possess excellent communication skills, enabling you to present complex data in a clear and compelling manner to stakeholders. Your leadership experience has equipped you to mentor and guide teams, fostering a culture of continuous improvement and innovation.
Experience in the marketing services industry is a plus, as is familiarity with AI and technology applications in brand analytics. You have a proven track record of managing large-scale analytics projects and are comfortable working in a fast-paced environment. A passion for creativity and a commitment to building better futures for clients and communities align with WPP's mission.
In this role, you will lead the brand analytics team at WPP Media, driving the development and execution of analytics strategies that enhance brand performance for our clients. You will oversee the collection and analysis of data, ensuring that insights are effectively communicated to stakeholders. Collaborating closely with creative teams, you will ensure that marketing strategies are informed by robust data analysis, enabling clients to achieve their business objectives. You will also be responsible for mentoring team members, fostering a culture of data-driven decision-making and continuous learning. Your role will involve presenting findings to senior leadership and clients, translating complex data into actionable recommendations that drive brand growth.
WPP offers a dynamic work environment where creativity and analytics intersect. You will be part of a global network of talented professionals dedicated to delivering exceptional results for clients. We provide opportunities for professional development and career growth, along with a commitment to fostering a culture of belonging and respect. Our comprehensive benefits package includes competitive compensation, health and wellness programs, and flexible working arrangements to support work-life balance. Join us in our mission to use creativity to build better futures for our people, planet, clients, and communities.
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