Social Media Lead

Who you are

You have a strong background in social media management, with experience in building and nurturing online communities. Your strategic mindset allows you to craft compelling narratives that resonate with diverse audiences, and you thrive on engaging with customers and partners through authentic conversations. You understand the balance between brand building and performance, and you can translate complex technology into engaging content that captures attention across platforms.

You are a creative strategist who is comfortable with hands-on execution, and you have a proven track record of evolving social media strategies to enhance brand visibility. You are adept at using various social media channels, including LinkedIn, X, Reddit, and Instagram, and you stay updated on emerging platforms to ensure the brand remains relevant and engaging.

Your ability to analyze social media metrics and adapt strategies accordingly is key to your success. You are passionate about fostering meaningful interactions and driving industry conversations that position Verkada as a leader in physical security. You are also skilled in collaborating with cross-functional teams to align social media efforts with broader marketing initiatives.

Desirable

Experience with AI-powered platforms or technology-driven industries is a plus, as it will help you better communicate Verkada's innovative solutions. Familiarity with content creation tools and analytics platforms will enhance your ability to deliver impactful social media campaigns.

What you'll do

As the Social Media Lead at Verkada, you will own and evolve the company's social media presence, ensuring that it reflects Verkada's position as a category leader in physical security. You will be responsible for building vibrant communities and driving industry conversations that engage customers, partners, and talent. Your role will involve crafting compelling narratives and visuals that connect Verkada's innovations to cultural and industry moments that matter.

You will develop and implement social media strategies that align with the company's goals, focusing on brand building and performance metrics. Your hands-on approach will involve creating and curating content that resonates with the target audience, fostering authentic engagement across all social media channels.

Collaboration will be key in this role, as you will work closely with marketing, product, and design teams to ensure a cohesive brand message. You will analyze social media performance metrics to refine strategies and report on the impact of social media initiatives on overall business objectives.

In addition, you will stay informed about industry trends and emerging platforms, adapting the social media strategy to leverage new opportunities for engagement. Your creativity and strategic thinking will help position Verkada as a thought leader in the physical security space, driving conversations that matter.

What we offer

Verkada offers a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to transforming how organizations protect their people and places. The company values creativity and encourages you to bring your ideas to the table, fostering a culture of growth and development.

As part of the Verkada team, you will have access to resources and support to help you succeed in your role. The company is committed to providing a positive work-life balance and offers competitive compensation and benefits to ensure that you feel valued and motivated in your position.