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Amazon • Barcelona, Catalonia, ESP
Amazon is seeking a Senior Applied Scientist to lead the science strategy for Lifecycle Marketing within the PRIMAS team. You'll define the roadmap for audience targeting and behavioral modeling. This role requires expertise in data science and marketing analytics.
You have a strong background in applied science, particularly in marketing analytics, with a focus on lifecycle marketing strategies. Your experience includes defining science strategies that drive targeted marketing efforts rather than generic campaigns. You are comfortable navigating high ambiguity and can translate complex business needs into actionable science solutions. You have a proven track record of influencing senior business leaders and building trust across business and tech partners. You thrive in high-impact roles where you can define what problems are worth solving and build foundational science approaches from scratch. Your collaborative spirit allows you to work effectively with cross-functional teams, including business directors and channel leaders.
Experience in leading strategic discussions and translating business needs into science solutions is a plus. Familiarity with customer journey frameworks and behavioral modeling will enhance your ability to succeed in this role. You are also encouraged to apply even if your experience doesn't match every requirement, as curiosity and a growth mindset are valued.
In this role, you will own the end-to-end science strategy for lifecycle marketing, defining the roadmap across audience targeting, behavioral modeling, and measurement. You will lead the development of frameworks that address critical business problems, such as winning back customers lost to competitors and optimizing marketing spend by de-averaging across customer cohorts. Your responsibilities will include navigating high ambiguity in defining customer journey frameworks and behavioral models, which are some of the most challenging science problems without established playbooks. You will engage in strategic discussions with business leaders, translating their needs into effective science solutions while building trust across various stakeholders. Your work will directly impact how Amazon markets to millions of customers, shifting from broad campaigns to targeted, cohort-based marketing strategies that change customer behavior.
Amazon provides a dynamic work environment where you can make a significant impact on marketing strategies. You will have the opportunity to work with a talented team dedicated to leveraging data science for effective marketing. The company values diversity and encourages applicants from all backgrounds to apply. While specific salary details are not mentioned, Amazon is known for offering competitive compensation packages and benefits that support employee well-being and professional growth.
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