Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers and their agencies. Our ad solutions—including Sponsored Ads, Display and Video advertising, and custom programs—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help clients build brand awareness, increase product sales, and more. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.
Within Amazon Advertising, the AdTech Account Executives are sales experts focused on developing strategic partnerships and driving adoption of Amazon Advertising technology products across advertising agencies and advertisers.
The Global AdTech Organization is goaled to position Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC) as enterprise ad tech solutions that deliver outcomes across Branding, Performance, and Full-Funnel objectives. Our focus is on increasing ad spend on Open Internet (OI) supply while continuing to guide customers through ad tech feature adoption and data integration.
The responsibility of an AdTech Account Executive includes building relationships with various internal and external stakeholders, including CMOs, CDOs, CTOs, Procurement and Marketing leaders, as well as Programmatic advertising leadership across agencies and brands. You will work collaboratively with other sales teams internally, enabling solutions for marketers across our AdTech offerings and creating significant new business opportunities for Amazon Advertising. You will partner closely with Amazon Advertising Solutions Architects to develop and promote ad tech solutions for enterprise marketers and collaborate with product and services teams to help evolve offerings for rapid adoption.
The ideal candidate will have a deep understanding of the industry landscape, with a background in business development, enterprise sales, or consulting; proven experience selling and implementing large-scale projects with holding company agencies at both the global and local level; a track record of thought leadership on marketing industry trends and emerging technologies; and a comprehensive understanding of SaaS companies and ad tech partners used by enterprise marketers. They should demonstrate an ability to think strategically and analytically about business, product, and technical challenges, with the skills to build and convey compelling value propositions by working cross-organizationally to build consensus. Finally, this person must demonstrate an ability to work collaboratively to build processes and scale knowledge across internal teams, while partnering closely with sales peers across Amazon to maximize customer impact and accelerate adoption of our AdTech solutions.
Key job responsibilities
Key job responsibilities
* Own relationships with AdTech decision makers across both brands and agencies to successfully build and maintain a sales pipeline, focusing on ADSP and Amazon Marketing Cloud
* Deeply understand Amazon Advertising’s AdTech value proposition—particularly around Open Internet—and effectively articulate that value to clients
* Own a strategic client development plan in partnership with key internal stakeholders (e.g., sales teams, product teams, AdTech solutions architects, marketing, partner team, legal, support, etc.) that is built on the adoption of Amazon AdTech technology (e.g., clean rooms, ad serving, programmatic, AMC audiences, 1P data integrations)
* Manage complex customer relationships and initiatives with considerable impact, acting as a trusted advisor both externally and internally
* Respond to inbound RFPs (Request for Proposal), RFIs (Request for Information), and proactively develop custom ideas and solutions
* Capture client feedback on business alignment and usability of Amazon AdTech technology, organizing feedback and collaborating with product management to drive scalable changes through to completion
* Conduct live demonstrations of Amazon Ads technology products
Significant large customer or agency sales experience
Extensive experience delivering results, closing sales and generating revenue in a sales or partnership development role at a digital ad tech company
Solid understanding of the advertising ecosystem, ad technology and marketing automation to enable identification of how Amazon Advertising solutions help customers reach their marketing goals
Ability to communicate effectively and confidently to negotiate at all customer levels, including VP and C-Suite
Excellent analytical abilities and confidence using data to inform decisions and strategies
Excellent project management, written and verbal communication skillBachelor's degree
+7 experience driving revenue growth for an advertising technology or enterprise software company
Experience selling enterprise cloud
Ability to meet or exceed quarterly and annual revenue targets
Previous experience working in the programmatic and/or ad technology industry
Comfort in ambiguity and willingness to creatively help shape the expansion of this role
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