Empowering fitness instructors to thrive independently
CORE is a fitness technology platform that empowers instructors to manage their businesses through a comprehensive content and client management system. With a focus on providing a branded experience across iOS, Android, and web, CORE allows instructors to set their own prices and retain ownership o...
Employees enjoy competitive salaries, equity options, flexible remote work policies, and generous PTO. CORE also offers a learning budget to support c...
CORE fosters a culture centered on entrepreneurship and innovation, encouraging instructors to take ownership of their businesses. The company values ...
CORE • New York, New York, United States
Hi there! We’re Core — a small, ambitious team empowering fitness professionals to launch and scale their digital business.
As we work toward a public launch early in 2021, we’re looking for a talented writer to help us create exceptional content for our site’s resource library.
The problem: Now, more than ever, personal trainers and group fitness instructors are building independent, digital-first businesses.
Instead of being fully reliant on gyms, boutique studios, and in-person sessions, these fitness entrepreneurs are using platforms like Instagram, Zoom, YouTube, Venmo, and WhatsApp to create, distribute, and monetize content.
Far from optimized, these solutions are hacked together — costing fitness professionals time and money.
Our solution: Core is building the all-in-one infrastructure for fitness professionals looking to launch and scale their digital-first business.
From creating a custom web, iOS, and Android experience to publishing on-demand programs, hosting live events, selling merchandise, managing clients, and more, Core helps fitness entrepreneurs grow their business and community, seamlessly.
Like our technology platform, we aspire to create best-in-class content.
To achieve this goal, we’re building the definitive resource center and knowledge hub for fitness professionals, helping them thrive in a fast-changing environment.
Instead of looking to the fitness industry for inspiration, where low quality or buzzword-filled content is the norm, we’re modeling our resource center after the in-depth guides created by Stripe, Shopify, and ConvertKit.
This is a contracted position. The full scope, rates, and deadlines will be discussed as part of the interview process. The work itself will be fairly autonomous, with expectations, check-ins, and sign-off requirements identified before the project kicks off.
You’ll play a hand in crafting any number of in-depth guides. The specific number and topic will depend on your availability, expertise, and interests.
Among other topics, the main guides include (working titles):
Feel free to reach out with any questions or feedback. If you’re interested in potentially working together, or at least learning more, let’s set up a call.
From there, if we’re aligned and wanting to move forward, we’ll choose a topic to start with and collaborate on the outline. The agreed-upon outline will be rolled into the scope of work, helping inform the rate and timeline.
Once the details are ironed out, the writing begins. We’ll check-in at quarterly benchmarks to ensure alignment, and the piece will be reviewed and finalized by our editor upon completion.
And if you’re not, no worries — thanks for your time.
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