About the Role
WebFX is seeking an entry-level candidate for the Jr. Digital Public Relations Specialist role. The ideal candidate has a bachelor's degree (or will soon have one!), a history of strong academic performance, and is interested in a career involving digital marketing strategy, analysis, and digital outreach. Related skills and experience are encouraged, but never required - comprehensive training is provided!
The Job Responsibilities: Your Day-to-Day
Digitally Network With Publishers
(About 35% of your day)
-Research and outreach online bloggers, publishers, and journalists, maintaining these relationships over time
-Develop and pitch content ideas to these publishing outlets
Manage Strategic Content Placement
(About 35% of your day)
-Manage the content creation workflow from ideation to publication
-Coordinate content creation and placement
-Post original digital content relevant to our clients' keywords and SEO campaigns
-Implement SEO content and link-building best practices
Analyze and Research for Best Performance
(About 30% of your day)
-Use web analytics to measure the impact of content campaigns
-Generate and research topics for web content such as infographics, blog posts, and content promotions
The Qualifications: Who You Are
Education:
-A Bachelor's Degree: All majors welcome!
-GPA: 3.4 or above
(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
Suggested Experience and Skills:
-Prior part-time/summer job/internship experience (can be in any field)
-Strong written communication skills
-Analytical and research skills
-Digital marketing experience (a bonus!)
-Blogging or copywriting experience (a bonus!)
-Familiarity with keyword research (a bonus!)
Tools/Technical Skills:
(Not required, but awesome to have!)
-Excel/Google Suite
-Google Analytics
-Basic HTML
Qualities and Traits:
-You're interested in the web, and like keeping up with new technology
-You're professional, dependable, and self-motivated
-You take pride in your work and always strive for high-quality results
-You work with urgency and enjoy getting things done
-You're proactive when it comes to solving problems
-You're a lifelong learner, and are always looking to stretch and grow your skills
-You love thinking both creatively and analytically, and love using data to make decisions
Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If this role sounds exciting, and these traits sound like you, then we want to hear from you!
The Benefits: What You'll Get
Opportunities to Learn and Train with Our Team
-Initial "bootcamp" training program to learn foundational hard skills
-Ongoing advanced training sessions from industry experts as you progress
-Regular team Lunch-and-Learns in our on-site training amenities
A Place to Grow Your Career
-All our Jr-level roles represent the first step on an upward promotional path within WebFX
-Merit-based promotions are abundant for new team members who meet or exceed performance metrics
-Regular 1-on-1 check-ins with a manager to support career growth
Potential promotional path for Jr. Digital Public Relations Specialist:
Content Marketing Specialist
Content Marketing Analyst
Digital Publishing Consultant
Lead Digital Publishing Contultant
Sr. Digital Content Consultant
In-Person Experience Alongside Our Team of Industry Experts
-This position is based fully in-office at
our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
Compensation
$45,000 -$47,500 (potentially higher based on work experience)
