Associate Performance Marketing Analyst

Who you are

You are a detail-oriented individual with a strong analytical mindset, eager to dive into data and support performance marketing initiatives. You have a foundational understanding of marketing principles and are comfortable working with data to drive insights. Your curiosity drives you to explore new strategies and optimize existing campaigns, ensuring that every decision is backed by solid data. You thrive in a collaborative environment, working closely with cross-functional teams to achieve common goals. You are adaptable and open to learning, ready to embrace the challenges of a fast-evolving industry. You understand the importance of data integrity and are committed to maintaining high standards in your work.

Desirable

Experience with digital marketing tools and platforms is a plus, as is familiarity with A/B testing methodologies. A background in marketing or a related field will help you hit the ground running, but we encourage you to apply even if you don’t meet every requirement.

What you'll do

In this role, you will support the operational execution of our Mid-Funnel growth strategy, focusing on traffic acquisition campaigns that drive significant user engagement. You will analyze campaign performance data, ensuring accuracy and integrity, and provide actionable insights to optimize our marketing efforts. Collaborating with the marketing team, you will help design and implement strategies that enhance user acquisition and retention. You will monitor key performance indicators and report on campaign effectiveness, making recommendations for improvements based on your findings. Your role will involve working with various marketing tools and platforms, contributing to the overall success of our marketing initiatives. You will also assist in the preparation of reports and presentations that communicate your insights to stakeholders, helping to shape future marketing strategies.

What we offer

At CarGurus, we foster a people-first culture that values collaboration and innovation. You will have access to tools and resources that support your career growth and development. We believe in empowering our employees to bring their unique perspectives to the table, contributing to a diverse and inclusive workplace. You will be part of a team that is dedicated to disrupting the automotive industry and making a meaningful impact. We offer a hybrid work environment, allowing you to balance your professional and personal life effectively. Join us for the ride and help us shape the future of car shopping.