Vice President, Social Strategist

Who you are

You have over 10 years of experience in media and marketing, with a strong focus on social strategy and brand storytelling. Your expertise allows you to lead strategic planning and execution for high-profile client engagements, ensuring that narratives resonate across various consumer touchpoints. You possess deep consumer insights that inform your approach to crafting compelling stories that address business challenges. Your established experience in utilizing social media as a primary channel for brand communication is essential for success in this role. You are also knowledgeable about the impact of AI on consumer discovery and media models, enabling you to counsel clients effectively on integrating AI into their social strategies. You thrive in a collaborative environment, empowering your team of social practitioners to excel in executing social programming and enhancing their strategic skillsets.

Desirable

Experience in leading teams and fostering a culture of creativity and collaboration is a plus. A background in working with creator and influencer-led campaigns will enhance your ability to inspire connected creativity across channels. You are passionate about staying ahead of industry trends and continuously seek innovative ways to leverage social media for brand growth.

What you'll do

As the Vice President, Social Strategist at Golin, you will lead the strategic direction for our most important client engagements, working closely with the Social Practice lead. Your role will involve crafting 360-degree narratives that effectively communicate brand stories through orchestrated earned and owned consumer touchpoints. You will be responsible for integrating social strategies with creator and influencer-led campaigns, ensuring that our clients' messages are impactful and resonate with their target audiences. You will also guide your team in executing social programming excellently, providing mentorship and support to help them grow their strategic capabilities. Your insights into consumer behavior and media trends will inform your strategies, allowing you to counsel clients on the best approaches to leverage social media and AI in their marketing efforts. You will collaborate with cross-functional teams to ensure that all aspects of the campaigns align with the overall brand strategy and objectives.

What we offer

Golin is recognized as a top workplace, having received accolades such as PRWeek’s Best Place to Work and Provoke Media’s Global Agency of the Year. You will have the opportunity to work in a dynamic environment that values creativity and innovation. We offer competitive compensation and benefits, along with a culture that encourages professional growth and development. Join us in driving best-in-class social strategy and making a significant impact in the marketing landscape.