Marketing Operations Specialist

As a Senior Marketing Operations Specialist you will be part of our Demand Generation team, assisting with the success of our lead generation initiatives.

What will you own:

• Manage and support all Marketing campaign efforts in Marketo, including but not limited to:
• Creating webforms
•  Lead list uploads
• Campaign creation
• QA and troubleshoot tracking issues for the above
• Manage email operations, such as:
• Creating email templates / filling template with content
• Scheduling and sending emails
• Email performance reporting
• Manage Marketo systems changes
• Co-ordinate and liaise with Business Systems
• Understand stakeholder needs and ensure alignment on project scope / deliverables
• Track and report on project progress, meeting deadlines and proactively communicate changes to pre-established deadlines
• Manage system adherence
• Own and run systems trainings for relevant users
• Build reports to track lead progression flow and other processes in Marketo and SFDC
• Proactively flag areas of concern / potential for improvement
• Any other duties as reasonably required

What you have:

• Proven marketing operations experience
• Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast- paced, deadline-driven environment
• Experience using marketing automation, preferably Marketo
• Experience using Salesforce CRM
• A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc.
• Ability to work in a fast-moving environment working among engineers, software developers and creative marketers
• Strong communication skills (written and verbal), with fluency in English
• Ability to work independently and as part of a team
• Hybrid working with 3 days from our office in Krakow