Brand Marketing Lead, WhatsApp

Who you are

You are an experienced brand marketing professional with a proven track record of driving consumer brand initiatives across diverse markets. With at least 5 years of experience in brand marketing, you have successfully led teams and developed strategies that enhance brand awareness and engagement. You possess strong analytical skills that allow you to extract insights from data and translate them into actionable marketing briefs that inspire creativity. Your leadership style is characterized by thoughtfulness and mentorship, fostering a collaborative environment where your team can thrive.

You have a deep understanding of the intersection between business, product strategy, and brand strategy. This enables you to connect the dots effectively and align marketing efforts with overarching business goals. You are adept at building influence and driving alignment across various stakeholders, ensuring that marketing campaigns resonate with target audiences and achieve desired outcomes. Your ability to inspire and support your team is complemented by your operational excellence, allowing you to manage multiple projects simultaneously while maintaining high standards of quality.

Desirable

Experience in the tech industry or with digital products is a plus, as it equips you with the knowledge to navigate the unique challenges of marketing in this space. Familiarity with consumer behavior and market trends will further enhance your ability to craft compelling marketing strategies that resonate with users. You are also open to feedback and continuously seek opportunities for personal and professional growth.

What you'll do

As the Brand Marketing Lead for WhatsApp, you will be responsible for shaping the future of the brand's marketing campaigns. You will lead a team of talented brand marketers, guiding them in developing best-in-class marketing efforts that drive consumer awareness, consideration, and engagement. Your role will involve collaborating closely with product and business teams to ensure that marketing strategies align with product goals and business objectives.

You will extract insights from market research and consumer data to inform your marketing briefs, sparking creativity and innovation within your team. By building strong relationships with cross-functional stakeholders, you will ensure that marketing initiatives are well-coordinated and effectively executed. Your leadership will inspire your team to push boundaries and deliver impactful campaigns that resonate with users.

In addition to overseeing campaign development, you will also be responsible for measuring the effectiveness of marketing efforts. You will analyze campaign performance metrics and adjust strategies as needed to optimize results. Your ability to communicate insights and recommendations to senior leadership will be crucial in driving the brand's marketing strategy forward.

What we offer

At Meta, you will be part of a dynamic and innovative team that is dedicated to shaping the future of communication through WhatsApp. We offer a collaborative work environment where creativity and strategic thinking are encouraged. You will have the opportunity to work on high-impact projects that reach millions of users worldwide, making a meaningful difference in their lives.

We provide competitive compensation and benefits, along with opportunities for professional development and growth within the company. Join us in our mission to connect people and build community through technology.