Senior B2B Marketing Specialist

Greenlight • Atlanta, GA

Posted 1 month agoSenior Marketing operations 📍 Atlanta

Job Description

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. Our Commercial Team partners with over 100 banks and credit unions to deliver essential family banking tools. Greenlight’s B2B SaaS solution has become a key tool for financial institutions to grow and retain customers while also helping provide financial education to the communities they serve.

As a member of the Commercial team, the Senior B2B Marketing Specialist will execute high-impact programs that support new client acquisition and existing client success. Key responsibilities include developing and executing impactful B2B demand generation marketing programs including orchestrating Greenlight’s presence at industry events, producing targeted content for financial institutions, and nurturing leads at various stages of the pipeline.

The role partners closely with the Sales and Client Success teams to build pipeline, support existing relationships, and position Greenlight as the industry leader. The Senior B2B Marketing Specialist is accountable for performance measurement, disciplined execution, and continuous optimization while identifying new opportunities.

This position reports to the Director, Partner Success.

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Senior B2B Marketing Specialist

Job Description

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