Cybersecurity solutions for critical infrastructure protection
OPSWAT, headquartered in Tampa, Florida, specializes in cybersecurity solutions for critical infrastructure, including the protection of 98% of U.S. nuclear power facilities. Their products, such as MetaDefender and OESIS Framework, focus on malware prevention and secure data transfer, ensuring comp...
Employees enjoy competitive salaries, comprehensive health benefits, a flexible remote work policy, and generous PTO. OPSWAT also offers equity option...
OPSWAT fosters a culture of security and innovation, emphasizing the importance of protecting critical infrastructure. The company values transparency...
OPSWAT • Ho Chi Minh City, Ho Chi Minh City, Vietnam
OPSWAT is seeking a Technical Product Marketing Specialist to drive product marketing strategies for their My OPSWAT Central Management product line. You'll collaborate with cross-functional teams and develop marketing plans aligned with product strategies. This role requires experience in product marketing and sales enablement.
You have a strong background in product marketing, ideally with 3-5 years of experience in a technical environment — you understand how to translate complex technical concepts into compelling marketing messages that resonate with various audiences. You are skilled in developing go-to-market strategies and have a proven track record of successfully launching products. Your ability to collaborate with product management, sales, and design teams is exceptional, and you thrive in cross-functional environments where communication is key.
You possess analytical skills that allow you to research market trends and buyer personas effectively — you know how to leverage data to inform your marketing strategies and make data-driven decisions. Your experience in creating product collateral and sales tools is extensive, and you are comfortable presenting products to prospects and customers, ensuring they understand the value and benefits of the solutions offered.
Experience in cybersecurity or IT infrastructure is a plus, as it will help you understand the unique challenges and needs of our customers. Familiarity with digital marketing tools and techniques will enhance your ability to execute marketing campaigns effectively.
In this role, you will partner closely with product management to support new product and feature releases — you will direct go-to-market plans by developing messaging, managing launch deliverables, and coordinating cross-functional activities. Your responsibilities will include creating and maintaining key sales enablement materials that empower the sales team to effectively communicate product value to customers. You will also be responsible for building product demos that showcase the capabilities of My OPSWAT Central Management, ensuring that potential customers can see the product in action.
You will conduct market research to identify trends and insights that will inform your marketing strategies — this includes developing messaging tailored to different buyer personas and ensuring that all marketing materials align with the overall product strategy. Your role will also involve collaborating with the digital marketing team to execute campaigns that drive awareness and engagement for the product line.
At OPSWAT, you will be part of a dynamic team that is dedicated to protecting critical infrastructure and ensuring cybersecurity for organizations worldwide. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in a collaborative environment where your contributions are valued, and you will have the chance to make a significant impact on the success of our products and the safety of our customers' networks.
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