Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Mexico
Directive Consulting is seeking a Senior Programmatic Strategist to drive innovative marketing strategies and enhance B2B performance. You'll leverage skills in Google Ads, SEO, and analytics to deliver impactful results. This remote position is ideal for those passionate about shaping the future of marketing.
You have a strong background in programmatic advertising and a passion for driving results in B2B marketing. With at least 5 years of experience, you excel at crafting strategies that elevate search visibility and engage target audiences. Your analytical mindset allows you to interpret data effectively, ensuring that your campaigns are data-driven and results-oriented.
You thrive in fast-paced environments and are comfortable navigating the complexities of digital marketing. Your expertise in Google Ads and Google Analytics enables you to optimize campaigns for maximum performance. You understand the nuances of SEO and content strategy, allowing you to create compelling narratives that resonate with audiences.
You are a creative thinker who challenges the status quo and pushes campaigns beyond expectations. Your ability to collaborate with cross-functional teams, including content creators and designers, ensures that your strategies are well-rounded and impactful. You are committed to continuous learning and staying ahead of industry trends, always seeking innovative solutions to marketing challenges.
Experience with marketing automation tools and CRM systems is a plus. Familiarity with conversion rate optimization (CRO) techniques will enhance your ability to drive pipeline and fuel SQLs. A background in SaaS marketing will give you an edge in understanding the unique challenges faced by B2B brands.
As a Senior Programmatic Strategist at Directive Consulting, you will lead the development and execution of programmatic advertising strategies that drive measurable results for our clients. You will analyze campaign performance data to identify trends and insights, making data-driven recommendations for optimization. Your role will involve collaborating closely with the creative team to ensure that all campaigns align with brand messaging and objectives.
You will be responsible for managing budgets and ensuring that campaigns are delivered on time and within scope. Your expertise in Google Ads will be crucial as you create and manage campaigns that effectively target key demographics. You will also leverage your knowledge of SEO to enhance organic visibility and drive traffic to client websites.
In addition to campaign management, you will play a key role in client communication, presenting insights and recommendations to stakeholders. Your ability to articulate complex data in a clear and compelling manner will be essential in building trust and demonstrating the value of our services.
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. We offer a competitive salary and benefits package, along with opportunities for professional development and growth. You will have the chance to work with a talented team of marketing professionals who are passionate about delivering results and shaping the future of marketing.
Join us in our mission to drive real revenue for our clients and make a meaningful impact in the B2B marketing landscape. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be just what we need to continue pushing boundaries and achieving success.
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