Global Head of Marketing, Threads

Meta is looking for an experienced Marketing Leader with a passion for building global brands and proven experience developing and executing insights-driven marketing efforts that build affinity and engagement with Threads’s audiences. In this role, you will act as Threads’s CMO to lead Brand and Product Marketing teams driving brand strategy, integrated and product marketing, and brand building aimed at growing and engaging Threads’s global community of potential and current users across the marketing funnel. This leader will be responsible for developing our overall strategy while flawlessly executing our brand strategy, programs and product launches at scale. The ideal candidate will have strong experience with consumer marketing and product development, proven ability to develop cross-functional partnerships with product and business teams, and a track record of running multi-channel campaigns for high-profile global brands within the consumer tech or CPG industries. You will be expected to apply analytical rigor, a deep understanding of country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans for measurable ROI to the business. To be successful at Meta, you need to embrace the hacker ethos: an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. This person must be able to connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into inspiring briefs that spark world class creativity. They must have a proven ability to build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with deep care, thoughtfulness and mentorship.