Transparent financing for modern consumers
Affirm, headquartered in Chinatown, San Francisco, CA, is a leading fintech company specializing in point-of-sale installment loans. With over 21 million consumers and 337,000+ merchants including Shopify, KAYAK, and Walmart, Affirm offers flexible payback options ranging from 3 to 36 months. The co...
Affirm offers a remote-first workforce policy, allowing employees to work from anywhere in their home country. Benefits include 18 weeks of paid paren...
Affirm's culture is centered around transparency and consumer empowerment, with a focus on delivering honest financial products. The company actively ...
Affirm • Remote US
Affirm is seeking a Lead Product Marketing Manager to define and execute their go-to-market strategy across payments and commerce. This role requires strong strategic thinking and collaboration with cross-functional teams to drive enterprise customer adoption.
You have a proven track record in product marketing, with at least 5 years of experience leading marketing strategies in a technology-driven environment. You excel at translating complex product capabilities into compelling narratives that resonate with diverse audiences, including merchants, partners, and consumers. Your strategic mindset allows you to connect product strategy to business impact, ensuring that messaging is consistent and grounded in customer insights. You thrive in collaborative environments, working closely with Product, Sales, Marketing, and Data Science teams to drive understanding and adoption of products. You are an inspiring leader who can motivate teams and influence stakeholders at all levels of the organization. You have a passion for storytelling and systems thinking, which enables you to build scalable programs that connect market insights to product decisions.
Experience in the fintech or payments industry is a plus, as is familiarity with go-to-market strategies for enterprise products. You are comfortable working in a fast-paced environment and can adapt to changing market conditions. A background in data analysis and customer insights will help you inform your strategies effectively.
In this role, you will lead Affirm's product marketing strategy, defining and executing initiatives that drive enterprise and merchant product adoption across payments, commerce, and retail products. You will partner with Product, Marketing, and Sales leaders to establish positioning, messaging, and go-to-market strategies that resonate with target audiences. Your responsibilities will include conducting market research to gather insights that inform product development and marketing strategies. You will craft compelling narratives that highlight the value of Affirm's offerings, ensuring that messaging is consistent across all channels. You will collaborate with cross-functional teams to develop marketing materials and campaigns that effectively communicate product benefits and drive customer engagement. Additionally, you will analyze market trends and customer feedback to continuously refine marketing strategies and improve product positioning. Your role will be pivotal in shaping how Affirm is perceived in the market, influencing customer adoption and informing company strategy.
At Affirm, you will be part of a mission-driven company that is reinventing credit to make it more honest and friendly. We offer a collaborative work environment where your contributions will have a direct impact on our success. You will have the opportunity to work with a talented team of professionals who are passionate about making a difference in the financial technology space. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of credit and making a positive impact on consumers' lives.
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