Develop the frameworks for marketing portfolio management and customize them for the Emerging, Transitional and Established marketplace context.
Build the specific marketing portfolio plans by locale ensuring the right balance between Brand Building, Customer Engagement, Product/Benefit Discovery, Retail Event Awareness/Velocity and Transactional Shopping Conversion. Translate these portfolio plans into specific communications strategies partnering with the Brand Planning and Big Rock leads to develop insightful creative briefs.
Key job responsibilities
Develop the frameworks for marketing portfolio management and customize them for the Emerging, Transitional and Established marketplace context.
Build the specific marketing portfolio plans by locale ensuring the right balance between Brand Building, Customer Engagement, Product/Benefit Discovery, Retail Event Awareness/Velocity and Transactional Shopping Conversion. Translate these portfolio plans into specific communications strategies partnering with the Brand Planning and Big Rock leads to develop insightful creative briefs.
A day in the life
About the team
As part of the global marketing organization, we sit at the intersection of all of Amazon's brand and retail marketing. Our mission is to help customers discover how Amazon can meet their needs and identify developing needs of our next generation of customers. All of this requires innovation in our systems and approach.- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
