Bitcoin Product Marketing Manager

Who you are

You have a strong background in product marketing, ideally with experience in the fintech or cryptocurrency space. You understand the nuances of go-to-market strategies and have a proven track record of driving product adoption through compelling narratives and cross-functional collaboration. Your ability to advocate for customers and understand their needs is paramount, as you will be shaping the future of bitcoin at Block. You thrive in high-velocity environments and are adept at building frameworks that facilitate quick decision-making and alignment across teams. You are comfortable working with data and insights to inform your strategies and are always looking for ways to improve processes and outcomes.

Desirable

Experience in the cryptocurrency or blockchain industry is a plus, as is familiarity with financial products and services. You may have a background in data science or analytics, which would enhance your ability to drive data-driven marketing initiatives. A passion for economic empowerment and a belief in the transformative power of bitcoin will resonate with our mission at Block.

What you'll do

As the Bitcoin Product Marketing Manager, you will lead the go-to-market strategy for our most important bitcoin initiatives, working closely with teams across Cash App and Square. You will craft compelling narratives that resonate with our customers and drive adoption of new bitcoin features and experiences. Your role will involve collaborating with Product, Insights, Data Science, Design, Finance & Strategy, Engineering, Sales, and Communications to ensure that every launch aligns with our overarching Bitcoin story. You will be responsible for building repeatable frameworks that keep us moving quickly and efficiently in a fast-paced environment. Your advocacy for our customers will guide your efforts to understand what drives adoption and how we can best serve their needs.

What we offer

At Block, we are committed to economic empowerment and building a financial system that is open to everyone. You will be part of a diverse team that values different perspectives and encourages innovation. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of bitcoin and making it accessible for communities worldwide.