Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - United States
Directive Consulting is seeking a Senior Programmatic Strategist to drive innovative marketing strategies that enhance search visibility and deliver measurable results. You'll work with tools like Google Analytics and SEO to elevate B2B brands. This role requires a strong background in performance marketing and analytics.
You have 5+ years of experience in programmatic marketing and a proven track record of developing strategies that drive measurable results. You thrive in a fast-paced environment and are passionate about using data to inform your decisions. Your expertise in SEO and content strategy allows you to elevate search visibility and engage audiences effectively. You are comfortable collaborating with cross-functional teams, including paid media and content creators, to execute comprehensive marketing campaigns. You understand the nuances of B2B marketing and are adept at navigating the complexities of SaaS industries. You are a creative thinker who challenges the status quo and is always looking for innovative ways to spark demand for bold brands.
Experience with analytics tools such as Google Analytics and marketing automation platforms is a plus. Familiarity with performance marketing methodologies and a strong understanding of customer generation strategies will set you apart. You are eager to learn and adapt to new marketing trends and technologies, ensuring that your strategies remain cutting-edge.
In this role, you will be responsible for crafting and executing programmatic marketing strategies that align with Directive's mission to deliver real revenue for clients. You will analyze data to identify opportunities for optimization and growth, ensuring that campaigns are not only effective but also efficient. You will collaborate closely with the paid media team to develop integrated campaigns that leverage multiple channels for maximum impact. Your role will involve continuous testing and iteration, using A/B testing and other methodologies to refine strategies based on performance metrics. You will also engage with clients to understand their goals and challenges, providing insights and recommendations that drive their success. As a Senior Programmatic Strategist, you will mentor junior team members, sharing your knowledge and expertise to foster a culture of learning and growth within the team.
Directive Consulting values its employees and is committed to creating a diverse and inclusive workplace. We offer competitive compensation packages, including benefits that support your well-being and professional development. You will have the opportunity to work with a talented team of marketing professionals who are dedicated to pushing the boundaries of what is possible in B2B marketing. Our culture encourages creativity and innovation, allowing you to make a meaningful impact on the future of marketing. Join us in shaping the future of performance marketing and be part of a team that values results and creativity.
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