Transforming brands through data-driven marketing
Wpromote is a digital marketing firm headquartered in El Segundo, CA, specializing in customer acquisition through omnichannel campaigns. With over 500 employees, Wpromote leverages its proprietary platform, Polaris, to provide actionable insights and predictive modeling for brands like Toyota and A...
Wpromote offers a comprehensive benefits package including unlimited PTO, 401(k) with company matching, and a 100% paid parental leave policy. Employe...
Wpromote fosters a culture of transparency and innovation, prioritizing data-driven decision-making and customer-centric strategies. The company encou...
Wpromote • Remote, United States
Wpromote is hiring a Conversion Rate Optimization (CRO) Manager to drive experimentation strategies across client websites. You'll focus on designing A/B tests and delivering data-backed recommendations. This role requires expertise in data analysis and A/B testing.
You have a strong background in conversion rate optimization, with at least 3-5 years of experience in a similar role. You excel at designing and executing A/B and multivariate tests, ensuring that they are aligned with business goals and deliver actionable insights. Your analytical skills are top-notch, allowing you to interpret results clearly and communicate findings effectively to stakeholders. You are comfortable working in a client-facing environment, managing CRO roadmaps, and collaborating closely with Experience Designers and Technical Account Managers. You understand the importance of data-driven decision-making and are proficient in tools like Google Analytics and SQL to analyze user behavior and test outcomes. You are a team player who thrives in a remote-first culture, valuing collaboration and open communication.
Experience with tools such as Optimizely or similar CRO platforms is a plus. Familiarity with user experience design principles and a passion for enhancing digital experiences will set you apart. You are proactive in seeking out new testing opportunities and continuously improving processes to drive better results for clients.
As the CRO Manager at Wpromote, you will lead the charge in optimizing conversion rates for multiple client websites. Your primary responsibility will be to develop and implement a robust experimentation strategy that includes A/B and multivariate testing. You will work closely with cross-functional teams to ensure that tests are designed with integrity and aligned with broader digital experience initiatives. Your role will involve interpreting test results and delivering clear, data-backed recommendations that inform design and strategy decisions. You will manage the CRO roadmap, ensuring that all post-test rollout requirements are met and that ongoing reporting is conducted to track performance improvements. You will also be responsible for educating clients on the importance of CRO and how it can impact their business goals, fostering strong relationships built on trust and transparency.
Wpromote offers a remote-first culture that prioritizes work-life balance, with unlimited PTO and flexible schedules. You will have access to comprehensive benefits, including 100% paid parental leave, 401(k) matching, and various insurance options. We believe in supporting our employees at every stage of their careers, providing opportunities for professional growth and development. As a recognized Best Place to Work, we are committed to building an inclusive environment where great work is possible through collaboration and innovation. Join us in pushing the boundaries of what’s possible in marketing and making a meaningful impact for our clients.
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