Empowering fleets with intelligent telematics solutions
Geotab, headquartered in Oakville, ON, is a leader in fleet telematics, offering advanced tracking and management solutions for businesses of all sizes. With over 40,000 customers, including many Fortune 500 companies, Geotab's platform provides actionable insights from real-time and historical trip...
Geotab offers competitive medical and health benefits, a hybrid work model, and flexible work schedules. Employees receive a financial bonus for new p...
Geotab fosters a culture of innovation and sustainability, focusing on open platform solutions that empower businesses to optimize their fleet managem...
Geotab • Oakville, Ontario - Canada; Toronto, Ontario - Canada; Waterloo, Ontario - Canada
Geotab is seeking an Associate Vice President of Marketing Operations to lead marketing initiatives and optimize operations. This role requires strong leadership and strategic thinking skills to enhance the company's marketing effectiveness.
You have a proven track record in marketing operations, ideally with 5+ years of experience in a leadership role. You understand the intricacies of marketing analytics and can leverage data to drive decision-making and improve marketing strategies. Your ability to collaborate with cross-functional teams is essential, as you will work closely with product, sales, and engineering teams to align marketing efforts with business goals. You are passionate about creating a positive impact in your community and fostering an inclusive work environment. You thrive in a fast-paced setting and are adaptable to change, always looking for innovative solutions to enhance marketing performance.
Experience in the IoT or connected transportation industry is a plus, as is familiarity with data analytics tools and marketing automation platforms. You have a strong understanding of digital marketing trends and best practices, and you are comfortable managing budgets and resources effectively.
In this role, you will oversee the marketing operations team, ensuring that all marketing initiatives are executed efficiently and effectively. You will develop and implement marketing strategies that align with Geotab's business objectives, focusing on user acquisition and retention. Your responsibilities will include analyzing marketing performance metrics, optimizing campaigns, and identifying opportunities for improvement. You will lead the development of marketing processes and workflows, ensuring that the team operates smoothly and collaboratively. Additionally, you will be responsible for managing relationships with external vendors and partners, negotiating contracts, and ensuring that all marketing materials meet brand standards.
Geotab provides a supportive and inclusive work culture where you can thrive and reach your full potential. We offer competitive compensation and benefits, including opportunities for professional development and growth. You will be part of a dynamic team that values innovation and collaboration, working towards making a positive impact in the transportation industry. Join us and be part of a company that is committed to sustainability and community engagement.
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